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Communication Concepts, Research and
Deconstruction of media
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Brand Management |
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- Forms of Communication
- Communication Models
- Theories of Mass Communication
- Communication Research
- Market & Media research - Principles and Methods
Deconstruction of media
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- Brand positioning
- Developing brand solution
- Planning process
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Marketing Concepts & Consumer trends |
Production and Graphics |
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- Theories and Models of Marketing
- Core Marketing Concepts
- Social Marketing
- Consumer Trends
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- Print designing & production
- Poster and Exhibit making
- Television graphics & production
- Radio Production
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Consumer Behaviour |
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- Environment factor influencing the consumer
- Psychology of the consumer
- Buying Process and Purchase Decision
- Individual consumer behaviour
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Semester II |
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Advertising Management |
Public Relations |
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- Principles of Advertising
- Evolution and History
- Types of Advertising
- Agency functions
- Strategic Planning
- Campaign Planning
- Oral and Visual Communication
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- PR Theories and models
- PR Campaign & Strategy
- Business Communication
- PR Writing and writing press releases
- Crisis Management
- Media Relations
- PR for corporate, development sector and celebrity
Corporate Communication
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Media Planning and Buying |
Conceptualization Visualisation & Presentation ; |
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- Media Planning
- Media Buying and Operations
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- Creative Writing
- Copy writing
- Executing the idea across all relevant media channels
- Creative brief & Ad development
- Televison Commercial
Workshops:
- Communication
- Campaign Planning
- Creativity
- Presentation Skills
- Brand Positioning
- Theatre workshop
- Deconstructing Media
- Music Workshop
- Adwise club
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Semester III |
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- Media Fest Event
- Dissertation Project
Dissertation Project encapsulating application of concepts taught during the course |
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