What does the curriculum of the Postgraduate Diploma in Advertising & Public Relations consist of?
The postgraduate diploma course in Advertising & PR covers all aspects of Integrated Marketing Communication, with a thorough understanding of topics covering, but not limited to, Consumer Behaviour, Market Segmentation & Research, Corporate Communication, Public Relations, Brand Management and Media Management & Planning. After covering the basics, a student spends approximately one month delving deeper through specialization in Communications Management, Public Relations Management, or Copywriting & Content Development. For more details, please visit the Curriculum
What kind of faculty teaches at the Postgraduate Diploma in Advertising & PR?
We firmly believe that consistent and correct guidance are key to a student’s path to excellence and success. We have been fortunate to attract, as our faculty, a diverse group of subject experts. Our faculty members love to enthuse and excite a class with their vast industry experience and knowledge.
Will I have some sort of portfolio at the end of the course to apply for a job?
Since this course has a theory vs. practical weightage of about 60:40, you will have practical assignments throughout the year, that you can add to your résumé. Your specialization period in a subject like Copywriting, PR, Digital Marketing etc. will give you the opportunity to build a specific portfolio in your area of choice.
How does the Advertising & PR course at SACAC compare with the other such courses in other institutes?
We recognise that every course, organisation and location has its own vision and therefore, different advantages and disadvantages. While we would not like to compare ourselves with other institutes.
Some of the benefits of pursuing the Advertising & PR course at SACAC are:
- A curriculum that is revised every year to keep it fresh and contemporary, without losing sight of subject fundamentals.
- Diverse and experience-rich faculty members.
- A 60:40 ratio of theory to practice, giving the course a strong real-world feel.
- A teaching system based on mentoring, where our faculty guide each student towards their individual strengths and goals, both personally and professionally.
- A systematic academic structure, with a weekly scheduling system for classes and assignments.
- A large and beautiful campus in the heart of South Delhi.
- Additional extra-curricular activities, designed to build soft skills, like a study tour to Puducherry and the Insights programme.
I have a part-time job. Can I continue to work while I pursue this course?
This course in advertising and public relations is a physically and mentally rigorous and demanding. There is a weekly scheduling of classes and a lot of time is dedicated to practical work. Attempting to work alongside takes away from the depth and diligence this course requires. Therefore, it is not permitted. Moreover, 80% attendance is mandatory to be allowed to appear for exams..
Am I expected to have some equipment or gadgets of my own?
For the Advertising & PR course, students are expected to have their laptops with basic software like MS Office, including Word, Excel and Power Point. We would also recommend external storage like an external hard drive that can be used to store lessons, assignments and presentations.
What kind of placement can a student of Advertising & PR look forward to after the course?
Marketing Communications is a fast-changing and demanding industry that rewards innovation and hard work. Much of the success our students have attained has been an individual accomplishment. However, to help students jump-start their careers, SACAC tries to place them in internships with reputed advertising and public relations firms. These companies send us requisition for interns. Students are sent to interview for these positions in order of academic performance, up to a maximum of 3 interviews. Some agencies conduct copy tests to choose copywriters. Otherwise, companies use a combination of selection criteria, including academic scores, portfolio and interpersonal skills.
Can I get into events after completing this course?
Since the postgraduate course in Advertising & Public Relations gives a comprehensive and deep understanding of media communication, marketing and planning, our students find it quite easy to move into event management careers, which heavily involve the skill set they acquire in the course.
What are the fees for this course?
The tuition fee for the Postgraduate Diploma in Advertising & PR is Rs. 2,15,000/-. However, there may be additional costs through the duration of the course. To get a more detailed understanding of expected expenditures, please visit Tuition Fee
What is the admission and selection procedure?
Admission to the Advertising & PR course is a multi-step process, which can be viewed in detail on the Admission Process
page. The qualification requirements for the course are also listed here. Broadly speaking, we use the admission process to screen and find students who are not only academically suitable for the field, but can demonstrate maturity and creativity in their thought process and attitude.
Does a University or a government body like the AICTE recognize a SACAC PG Diploma?
Postgraduate Diploma conferred at the completion of the course is not recognized by any university but is well recognized by the industry. The diploma is an acknowledgement of the skills and knowledge that you acquire during the course, in sync with what the industry expects of advertising or public relations professional.