Digital Trends 2017
Balancing what works today with what will work tomorrow Digital Trends 2017
Tarot cards, crystal balls or other fortune telling ways couldn’t have depicted such ebbs and flows that have surfaced in recent times in digital world. 2016 has experienced a whole new mobile led technological advancement, majorly in terms of how content was created, consumed and shared.
2017 is going to be an even better year, revolutionizing how businesses shape their actions with respect to changing digital ways. It would be something like –
Old dogs doing new tricks with an intention to change the game altogether!
With the continuing evolution in digital space, a successful transformation will only happen with meticulous collaboration, planning, and inclusion of all operating departments. Here are a few trends that can manifest in the ensuing year –
Immersive Content and its Marketing
With game changers like Pokemon GO, people found themselves giving in their time for a game like never before. Facebook and YouTube giving an out of the box experience of live viewing with 360° videos, or rather viewing Star Wars: Rogue One from GoPro.
These and many other different new ways are going to be a notch ahead in the recent future. The developers are going to find better ways to engage the audience using these innovative methods in a dynamic new style. This year is going to see a major shift in immersive devices as well as software. A lot of rushed content will be published to generate content volumes.
Embracing remote-friendly man force
Companies/Businesses are spending their purse on talented individuals, with no restrictions on time zones. In addition, they are also making it a very flexible environment for their employees to work in. Flexible work hours, work from home freedom, as businesses’ digital transformations continue to support telecommute capabilities, it is expected that we’ll see exciting new developments and opportunities for remote operations in terms of mobile support software.
Sourcing multiple vendors
With digital transformations compelling big companies to share their pie of profit with others in order to gain traction and new consumers, Application Program Interfaces (API) becomes a crucial talking point. It is the secret weapon for embracing true digital transformations. New advancements require new avenues for viability or else they depreciate in value. Hence, for companies seeking to tie up with best of the technologies, they would need APIs for multiple platforms synced together.
Big Data getting Bigger
From 1.7 billion dollars in 2016 to estimated 9.4 billion dollars in 2020, big data market is growing leaps and bounds. Businesses and companies are expanding day in and out, and hence, need clear understanding of various prospects. That is where big data comes in to play.
US elections saw big data come in very handy and insightful. It generated useful information as to where to focus for fundraising efforts, or where to increase fund allocations etc. Furthermore, data was capitalized to deliver 4,000 individual digital ads which was continually tested and refined as per the needs.
Big data in the coming times would be utilized to drive business results and make more profitable decisions rather than just being numbers in tabular form.
Digitization for Personalization
Consumers do not think twice when brands or services they use do not align with their value and needs. For the same reason personalization is a major space of influence when it comes to marketing. Anywhere and everywhere customers could interact with your business/services, the experience must be consistent and positive.
Big data can have a variety of uses, one of them being personalized customer experience and marketing. The personalization of Amazon, Netflix, and Spotify show how data can be used to improve the customer experience. One-to-one marketing will propel marketers as well as consumers to connect more.
Going forward, different departments in a company working in silos cannot adopt innovations. Hence, structures have to be integrated in order to embrace this digital transformation. Digital transformation is no longer an option but an integral process in the coming times which would build agile, adaptable and durable business models.