CERTIFICATE COURSE IN DIGITAL MARKETING

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Digital marketing is emerging to be the fastest going marketing and communication medium in the recent past. There have been rapid changes in the interest of leading brand’s marketing and communication strategy. Digital media provides business owners and individual professionals a platform to directly communicate with their targeted audience. It further comprise extra functionalities like customer behavior analysis, competitor analysis, reporting and measurement of marketing and advertisement campaigns. Affinity towards digital marketing has seen rapid growth in the requirement of digital marketing professionals to fulfill the growing needs. Certificate course in Digital marketing has been structured keeping in mind the industry requirements of providing skilled force in the field of digital marketing. The course has been planned to include all essential elements of digital marketing to equip the participant with the latest knowledge related to digital marketing.
OVERVIEW

Digital marketing is emerging to be the fastest going marketing communication medium in the recent past. There have been rapid changes in the interest of leading brands and their affinity towards digital marketing professionals to fulfill the growing needs. SACAC’s Certificate course in Digital marketing has been structured keeping in mind the industry requirements of providing skilled force in the field of digital marketing. The course has been planned to include all essential elements of online marketing to equip the participant with the latest knowledge related to digital marketing trends and technique. The course emphasizes on strong practical implementation of the knowledge acquired during the Course. The skills acquired during the course helps the participants understand, strategies and implement the digital strategies.

Why take CCDM certification?
  • Integrated training approach for digital media.
  • Course designed by Industry practitioners in digital marketing and communication.
  • No Minimum Educational Qualification.
  • Live projects and self based training.
  • Course designed by Google Certified Partner agency.
  • One month(80hrs) Industrial training on live projects after completion of course.
Who should take CCDM?
  • Graduates/undergraduates who wants to develop employable skills for digital media.
  • Marketing, advertising & PR professionals already working in core Industry.
  • Startup , Enterprenuer and Small business owners.
  • Independent professionals(Musicians/ Writers/Photographers etc,).

CCDM Weekend batch Course Delivery: 11AM – 3 PM, Sat – Sun 

Course duration
  • 80 hours of training
  • 64 hours of classroom training (4 hours per class)
  • 16 hours of self based training as home assignments/live projects.
Industrial training
  • 1 month, (80 hours), industrial training in a digital marketing agency.
  • 3 days a week live project work.

CCDM Weekday evening batch  Course Delivery: 

Course duration
  • 80 hours of training
  • 48 hours of classroom training (2 hours per class)
  • 32 hours of self based training as home assignments.
Weekday evening batches
  • 2 hours per class (Wed to Fri) 3 classes per week.
Industrial training
  • 1 month industrial training .
  • 3 days a week live project training.

Note: We also have option for Weekend evening batch (Sat – Sun 5PM to 7PM) and Weekday morning batch (Wed – Fri 11AM to 1PM).

CURRICULUM

Certificate Course in Digital Marketing consists 3 modules which includes theoretical and practical learning of various digital marketing tools and platforms.

Module 1: Search Engine Optimization
  • Introduction to Online Search.
  • Keyword Research/Competitor research.
  • Website structure and layout.
  • How to write for web?
  • Introduction to Search Engine Optimisation.
  • Understand/Implement On-Page SEO Strategy.
  • Understand/Implement Off-Page SEO Strategy.
  • Working with Google Tools for SEO: (Keyword Planner, Google Analytics, Google Webmaster).  

 

Live Project/Assignment.

  • Website conceptualization: Keyword research,  competitor research (Class presentation).
  • Create a wire-frame of demo website.
  • Article and blog writing as per SEO guidelines.
  • Building a demo website in website builders.
Module 2: Social Media Optimization
  • Beginners Guide to the World of Social Media Marketing.
  • Introduction to Social Media platforms (Facebook, YouTube, Blog).
  • Facebook page management (Page creation, Post management, Page Insight).
  • Building Custom Audience (Facebook).
  • Conversion Tracking (Facebook).
  • YouTube Channel management (Creation, Video uploading guidelines, tips to increase video view count).
  • Understanding Social Media publishing and analytic tools.
  • Paid Advertising (Facebook paid boost and advertising campaign creation).
  • Online Reputation Management (Introduction).
  • Content Marketing (Introduction).
  • Influencer marketing (Introduction).

Live project/Practical Assignment:

  • Create a content editorial for Social profile (PPT).
  • Create/Publish a Facebook Page.
  • Create/Publish a YouTube Chanel.
Module 3: Search Engine Marketing
  • Introduction to Internet and Search Engine Marketing.
  • Getting Started with Google AdWords. (Ad Network, Targeting,  )
  • AdWords Account Structure.(Campaign, AdGroups, Ads,)
  • Navigating in Google AdWords.
  • Working with Keywords.
  • Creating Ads in Google AdWords.
  • Creating and Managing your First Ad Campaign.
  • AdWords Reporting and Account Performance Analysis.

Live project/Assignment.

  • AdWords campaign creation, management and reporting.
  • Setting up conversion goals and creating re-marketing list.

Note: This course requires students to  work on live projects/home assignments. 

ADMISSION & FEE
Certificate Course In Digital Marketing (Weekend Batch)
Course FeeINR 64,450/- (Inclusive of all Taxes)
Reg. Fee10% of the course fee ( INR 6445/-)

 

Certificate Course In Digital Marketing (Weekday Evening batch)
Course FeeINR 45,450/- (Inclusive of all Taxes)
Reg. Fee10% of the course fee (INR 4545/-)
PROSPECTS

The program will focus on honing the strategic thinking and managerial thought process needed to make a career in the digital space. In addition, the program will build up a foundation of creative skills in visual and written communication and technically innovative solutions for creating social media communities and online campaigns
Students will also study the convergence of old and new communication technologies in India and around the world to better understand the driving forces behind this digital media revolution. This is key knowledge for anyone looking to advance his or her career through the use of social media innovation.


The program will emphasize on the practical application of knowledge. From learning how to use the social media platforms like Twitter, Linkedin, Google+, Pinterest, Facebook etc, to optimizing audience interaction, creating points of interaction. Students will go through a journey and learn to integrate online, offline and mobile marketing strategies for the purpose. 

Students will undergo an intensive field placement in a digital media company. In their internship period, they will be required to use their acquired skills on job and will continue to pursue their coursework in parallel.