Digital Marketing Certification Course

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The need of the hour however, is Digital Marketing Professionals who understand Branding and the ability to create brand experiences across traditional & digital channels that fit with the role brands play in the users’ lives.

With this understanding, SACAC is collaborating with Digital Vidya to create a course that will offer the best of both worlds. This course will teach students the fundamentals of Branding and Digital skills and application of competences to build brands in the digital medium.

If you are a student who is serious about holistically understanding marketing &leveraging Digital Marketing to build powerful Brands, then the B&DMC course is for you.

This course will help you build mastery in various disciplines of Digital Marketing - SEO, SEM, Social Media, Email Marketing, Inbound Marketing & Web Analytics along with the Fundamentals of Marketing and Branding, which in turn will help you become a well-rounded Brand Practitioner in the Digital Arena.
Additionally, the B&DMC course also offers additional specialization modules tailored to individuals’ learning objectives.

Foundation Classes on Marketing: 15Hours
Understanding Marketing and the Value Concept
Capturing Marketing Insights
Developing Target Audience and Positioning for Success
Foundation Classes In Branding:
  • Strategic Brand Management
      Customer based Brand Equity Model
  • Brand Identity
    • Brand Positioning
    • Brand Image
    • Brand Essence
    • Kapferer Brand Identity Prism
    • Brand Personality
  • Brand Positioning Statement
      Live Instructor-led Sessions-115 Hours
  • Search Engine Optimization (SEO)
  • Email Marketing
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Inbound Marketing
  • Web Analytics
  • How to create unfair advantage and exponentially grow online business
  • Integrated Digital Marketing Strategy
  • How to sell digital marketing services
  • How to create a website with wordpress
  • Blogging for beginners
  • Super blogging
  • Shopping advertising
  • Display advertising
  • E- tail (Online Listing/Website V/s Market Place
  • Mobile Appketing 101
  • Prepare yourself for career opportunities in digital marketing
  • Learn and prepare for video advertising examination
  • Google Analytics IQ
  • Affiliate Marketing
Who Should Attend?
  • Marketing Professionals
  • Sales Professionals
  • Business Owners
  • Entrepreneurs
  • Digital Marketing Professionals
  • Classroom session led Modules on Foundation in Marketing and Branding
  • Digital Marketing Module
  • Live Instructor-led Sessions
  • Lifetime access to Latest Content
  • Hands-on Projects and Assignments
  • Research Based Internship
  • Exclusive access to Experts PluggedIn recordings (100+ Experts)
  • 24 x 7 Trainer's Support on Discussion Forum
There is no pre-requisite to earn B&DMC certification. You could be a student, an entrepreneur or a working professional. Once you have completed B&DMC Program (in 6 or 3 months), you will be eligible to take B&DMC exam from anywhere through online testing. Find below the key details of the exam.
  • Exam Duration: 60 minutes
  • Maximum marks: 50, Passing marks: 25 (50%)
  • There is NO negative marking
  • No. of questions: 50
  • Attendance in Live Sessions: Min 60%
Age Criteria: 20+ years
Duration: 6 Months
Batch Size: 30
Registration Fee: Rs1150/- (Valid for one Year)
Course Fee: Rs 54,900 + 15% Taxes
Days & Timings: Weekday Batch (Tues & Thursday) –8:00pm- 9:30pm
Weekend Batch (Saturday)- 10-1:30pm or Weekend Batch (Sunday)- 10-1.30pm