Certificate Weekend Course in Digital Marketing
About
Marketing has changed for good. Digital media now plays a vital role in most advertising campaigns and digital marketing has become a massive USD 55 billion global industry. In many markets, online advertising expenditure has already overtaken television expenditure and is set to triple in size over the next five years. As a result, all marketers must have an in-depth understanding of digital techniques. Those who do so will find themselves in great demand; those who don’t will be forever playing catch-up.
Technology and the internet have dramatically changed the way that businesses interact, market, and sell to customers. The rapid replacement of traditional media by social networking sites, websites, blogs, and video sharing sites has created an urgent demand for professionals who can think innovatively about how to capitalize and capture the opportunities of an enormous audience through digital channels.
This short-term program puts you on the fast-track to understanding the industry and gaining the skills needed to secure suitable roles with leading brands or agencies around the world.
Skills Developed
- How to plan, evaluate, and measure digital marketing
- How to acquire customers through digital channels
- What makes a good website and why
- Why integration and multichannel marketing are key
- What effect social media is having on organizations and their customer relationships
- How to convert and retain customers online
- How to measure and optimize performance
- How organizations and business models must change to reflect this new media environment
Curriculum
The Certificate Program in Digital Marketing puts you on the fast-track to understanding this industry and gaining the requisite skills to manipulate it to serve your business needs. The curriculm includes modules on
- Customer Conversion & Retention online
- Digital Marketing Optimization
- Social Media Marketing
- eCRM
Facilitators
While the course includes several guest lecturers from prominent industry practitioners, it is chiefly managed by Aakash Srivastava and Anish Dasgupta
Aakash Srivastava
A lifelong digital enthusiast, Aakash has taught himself the ropes of digital technologies. He holds dual master’s degrees in computer science and communications management.
Over the last decade, he has worked with brands like HP, DHL, RBS, as well as several SMEs and start ups in various capacities. He has been associated with Mudra Institute of Communications, Ahmedabad as a faculty member and has helped put together the curriculum for their Media Management specialization with a specific thrust on Digital Media.
Anish Dasgupta
With a decade of experience in the field of communications, he has worked as a consultant with brands like the Kotak Mahindra Group, Microsoft, IBM, and Cleartrip. He has also been an Associate Faculty at the Mudra Institute of Communications, Ahmedabad (MICA) where he lectured on Graphic Narratives, and was involved in the development of the Corporate Communications course.
Admission & Fees
There will be an entrance exam to test your aptitude for the course.
Seats
The number of seats for the workshop would be limited to 25.
Course begins
June, 2011.
NOTE: All participants will be intimated of the exact date the course begins via e-mail.
Duration
3 Months (72 Hours across 24 Sessions)
Classes: Twice in a week (Saturday and Sunday)
Fees
Entrance Test Fee: INR 500/-
Course Fees: INR 50,000/-
