Digital Media Communication
The Postgraduate Diploma in Digital Media Communication is an innovative course that provides students with the tools needed to develop new ways of creating and delivering information over digital media networks along with business innovation and strategic application to support them.
In this new era of digital media and online communication, marketing managers, advertising executives and media professionals must have multifaceted talents in order to combine creative flair with technological skills and strategic business thinking. The PG Diploma in Digital Media Communication prepares the future generation of media professionals who will exploit the fast changing world of online and digital media. Students will learn what it takes to manage online communities, undertake a digital marketing campaign, and maximize audience engagement in the digital media space.
The program focuses on:
- Online storytelling and effective digital-content creation
- The business of digital media (revenue models and effective marketing strategies)
- The power and scope of social media to create communities and distribution networks
The first two terms of the program build up a foundation of creative skills in visual and written communication, technological expertise in online and digital software, and business strategies and managerial tools needed to start a career in the online space. In addition, students study the economic, political, social and cultural impact of old and new communication technologies in India and around the world to better understand the driving forces behind this digital media revolution. This is key knowledge for anyone looking to advance his or her career through the use of media innovation.
The program emphasizes the practical application of knowledge, so students will be ready to start their careers from day-one. While the first two terms will help students, for example, learn how to use Twitter, Linkedin and Facebook to optimize audience interaction, design and measure viral marketing programs, and integrate online, offline and mobile marketing strategies, the third term of the program will be devoted to an intensive field placement in a digital media company, where students work five-days a week in an industry-related internship, with continued coursework on Saturdays.
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Because students learn to create content while developing an in-depth understanding of the strategic application of technology and business methods to distribute this content, they will be ready for careers in the fields of online and digital publication, management, marketing, and advertising including:
- Interactive Project Manager
- Online/Digital Marketing Specialist
- Online Producer
- Mobile Project Manager
- Online/Digital Client Services Manager
Working in the media requires passion. The Postgraduate Diploma in Digital Media Communication is open to:
- Graduates from any discipline (Arts, Commerce or Science)
- People who are currently working, but want to switch to a career in the media
We look for the following qualities in candidates:
- Good academic record
- Good command over English
- Competent writing and communication skills
- Active interest in the online space
Admission is subject to an aptitude test followed by an interview.
Curriculum
The curriculum for the Postgraduate Diploma in Digital Media Communication has been designed with extensive contribution from online media publishers, and digital marketing and advertising executives. It combines a dynamic mix of theoretical and practical courses in order to provide students with both the breadth of understanding and the practical skill-set they need.
To ensure that students receive a broad education in digital media, course topics vary widely in three subject areas:
- The business and management of digital media
- Online Strategy and Management
- Search Engine Optimization (SEO)
- E-mail and Viral Marketing
- Information Architecture
- Online Analytics
- Storytelling and content creation
- Creative Writing
- Photography
- Online-video Production
- Typography
- Blogging, Tweeting, Engaging
- Copywriting for the Digital space
- The history and theory of communication and culture
- The History of Media and Global Communication
- Art Appreciation
- Culture and Society of India
