Partha Sinha has been Vice Chairman & MD, McCann World Group India from January 2016. McCann World Group in India includes McCann, McCann MRM, McCann Healthcare, Momentum and Kraft.
Partha started his career with Citibank NA where he was the marketing manager for Credit Cards. From there, he moved on to Ogilvy and Mather where he started the discipline of strategic planning in India. He left Ogilvy as Vice President Planning to join an internet start up where he had a brief but exciting stint. Partha then joined as the Marketing Director for Zee Telefilms where he was responsible for the marketing and programming strategy of 14 channels of Zee Telefilms.
Partha then moved on to Publicis, as the chief strategy officer of South East Asia where he was responsible for planning in all SE Asia offices. He left Publicis to start BBH in India where he was a Managing Partner. After a successful launch of BBH, he was brought back within the group to Publicis worldwide. He left Publicis to join McCann in the beginning of 2016.
Partha has a B.Tech degree in Mechanical Engineering from IIT, Kharagpur and an MBA from IIM Ahmedabad.
Partha is an occasional columnist with the Economic Times and the Financial Express and teaches at IITs and IIMs. Married to Chaitali, a Chartered Accountant by profession, they have a son Atreyo. Partha is an avid reader, sports enthusiast and loves Indian classical music.