Integrated Marketing Communications (Ad & PR)
The one year Post Graduate Diploma in Integrated Marketing Communications at SACAC is an advertising course that breaks down the traditional advertising, public relations, and marketing silos by challenging practitioners to apply the optimum mix of media and message to motivate the target audience to act.
Students learn to evaluate audience demographics and apply the appropriate communication channels and messages based upon the audiences' needs and the business realities of marketing campaigns.
Through an optimum mix of simulation exercises, case study analysis, self-directed reading, and classroom teaching, students develop a professional tool kit to attain marketing success. In addition to sharing experience & observations from the industry, our faculty members act as guides for students in their personal and professional lives.
After a strong foundation in marketing and communications, students may choose to specialize in Communications Management, Public Relations Management, or Copywriting & Content Development.
NOTE: This programme requires students to have their own laptops.
The Communications industry is one of the fastest growing in the country and set to touch a figure of US$ 20 billion by 2013. This growth has spurred an increase in the number of agencies and led to a terrific demand for skilled resources in the communications sector.
Successful completion of the advertising course opens up a wide range of opportunities in this industry. Our students become decision makers in almost any company concerned with consumer/customer communications including: advertising, public relations, promotions, Internet, marketing, media and client organizations.
Qualification:
- A graduate in any field with a minimum of 50% marks (aggregate) may apply.
- We also accept GMAT and CAT scores.
Attributes:
- A creative and innovative bent of mind
Admission is subject to an aptitude test followed by Group discussion and interview.
Curriculum
The Diploma programme in Integrated Marketing Communications covers topics including:
- Consumer Behaviour
- Marketing & Marketing Environment
- Market segmentation
- Positioning Strategy
- Product Life Cycle
- Marketing Mix
- Market Research
- Marketing Plans
- Financial Management for Marketing
- Integrated Marketing Communication
- Direct Marketing
- Corporate Communication
- Public Relations
- Marketing in Digital Media
- Media Management & Planning
- Advertising & Ad agency functions
- Product Management
- Brand Management
- Sociology of Consumption
- Psychology of Consumption
- Consumer Decision Making
