School of Communication

The School of Communication at SACAC provides training and knowledge to aspiring media professionals. This school has three departments specializing in

• Applied Journalism & Media Communication
• Integrated Marketing Communication
• Digital Media Communication

The syllabus for each programme combines theroritical framework, academic rigour, and professional applications in areas of communication such as television, radio, digital media, public relations, advertising, marketing, and journalism.

Each program brings together top-notch media practioners and academicians in order to provide students a deep understanding of communication in its various forms, together with the professional skills they need in their chosen professional career. Through hands-on instruction in the classroom, students become proficient in writing, visual literacy, oral communication and electronic & digital media skills.

The programmes integrate value-driven and ethical approach to communication theory, media practices, and integrated internships.