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Sales or Impact - What does your Ad say About your Brand?
These brands decide to trash the impactful ideas that will leave a lasting impression on their audience and choose to invest high budgets on ads that will sell their limited-edition product that could easily be taken over by another competitor with a better offer on the counter. Continue reading
IS IMC AS SIMPLE AS IT SEEMS?
When we hear the concept of IMC, it seems like a very simple concept to us. It sounds like a simple concept of communicating with your target audience. But the question is whether this communication is really that simple. In this article we will explore how IMC is integral for building a brand image. Continue reading
