PR Fiascos brilliantly managed: Learn from these 6 Brands

Every Organization should be prepared for the inevitable public relations crisis. Yes, it happens to all of us. Hit by a PR crisis, what we need is a quick and carefully crafted response. It comes as a surprise. How you intend to respond, shouldn't be. We need holding statements, role play, crisis alert, trained spokesperson, social media monitoring, and more. Continue reading

Businesses with a heart

Brands that align mind with the heart - are shaping and changing the nature of businesses today. People look for brands with a purpose that is meaningful to them. A balance of technology rooted in purpose is important to channel the right message to the people. Today when the entire planet is awakening, to more than what we call sight, is perception, the ability to discern right and wrong has taken an extremely important place in world. Continue reading

For those who hit

Advertising has come a long way since its birth. Every civilization has had its equivalent of the basic sales message. The earliest known advertisement was, according to James Playsted Wood’s Story of Advertising, a papyrus created by a slave owner who was looking for one of his runaway slaves. While offering a reward for the return of his property, Hapu the Weaver manages to cheekily sneak in a line about his shop, where “the best cloth is woven to your desires''. Continue reading


The year 2020 has changed the entire course of human existence. This formative year of a new age has changed everything that belongs to life and human beings. The business being only a corollary of human existence is hence no exception. Global lockdown and the brand's nestling for business threw the challenge of marketing like never before. Continue reading