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A Fling or a Lifetime Bond
The ad industry dynamics have always kept on changing since the beginning.There was a time when people enjoyed seeing the advertisements in between of the TV shows as they were limited in number but now it's just a mute button which is pressed as soon as the ad comes up on the TV. There is no denying to the fact that the quality of the content in advertisements has changed significantly and now it's more of a story telling in a minute or less. Continue reading
Two Sides of a Coin
Choosing different paths for the same goal is something we all experience in everyday life. Same thing is applicable to various aspects of businesses running around us. Companies have different products to sell, different balance sheets to fill. The path to the common goal of higher sales and recognition can differ in their approach. Continue reading
What next in Public Relations?
Public Relations simply put are the communication processes between companies, organizations or individuals and the general public. PR experts try to establish and maintain relationships with an organization’s target audience, all verticals of the media and opinion leaders. Continue reading
Social Media to Us – “We see Everything”
Social networking sites such as Facebook, Twitter, Instagram, and Snapchat have become digital hoardings for internet users. People love sharing their personal views about what’s going on in their lives. Continue reading
