Two Sides of a Coin

Choosing different paths for the same goal is something we all experience in everyday life. Same thing is applicable to various aspects of businesses running around us. Companies have different products to sell, different balance sheets to fill. The path to the common goal of higher sales and recognition can differ in their approach. Continue reading

What next in Public Relations?

Public Relations simply put are the communication processes between companies, organizations or individuals and the general public. PR experts try to establish and maintain relationships with an organization’s target audience, all verticals of the media and opinion leaders. Continue reading