Pictures or it Didn’t Happen: Documentation in 2020

When Nicéphore Niépce took the first surviving photograph, a view from his window, he became part of an ever-evolving culture of documentation through photographs. We started with bulky cameras and a niche profession, but through the years the cameras got smaller and the number of people using them increased. Continue reading

Is IMC As Simple As it Seems?

When we hear the concept of IMC, it seems like a very simple concept to us. It sounds like a simple concept of communicating with your target audience. But the question is whether this communication is really that simple. In this article we will explore how IMC is integral for building a brand image. Continue reading