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Sales or Impact - What does your Ad say About your Brand?
These brands decide to trash the impactful ideas that will leave a lasting impression on their audience and choose to invest high budgets on ads that will sell their limited-edition product that could easily be taken over by another competitor with a better offer on the counter. Continue reading
Pictures or it Didn’t Happen: Documentation in 2020
When Nicéphore Niépce took the first surviving photograph, a view from his window, he became part of an ever-evolving culture of documentation through photographs. We started with bulky cameras and a niche profession, but through the years the cameras got smaller and the number of people using them increased. Continue reading
Is IMC As Simple As it Seems?
When we hear the concept of IMC, it seems like a very simple concept to us. It sounds like a simple concept of communicating with your target audience. But the question is whether this communication is really that simple. In this article we will explore how IMC is integral for building a brand image. Continue reading
Brands with Various Plans
A look at Evolution of a few brands and how they stick with the times. (A mini case study). In the Limelight: GoPro and Budweiser Continue reading
PR Fiascos brilliantly managed: Learn from these 6 Brands
Every Organization should be prepared for the inevitable public relations crisis. Yes, it happens to all of us. Hit by a PR crisis, what we need is a quick and carefully crafted response. It comes as a surprise. How you intend to respond, shouldn't be. We need holding statements, role play, crisis alert, trained spokesperson, social media monitoring, and more. Continue reading