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These brands decide to trash the impactful ideas that will leave a lasting impression on their audience and choose to invest high budgets on ads that will sell their limited-edition product that could easily be taken over by another competitor with a better offer on the counter. Continue reading

When Nicéphore Niépce took the first surviving photograph, a view from his window, he became part of an ever-evolving culture of documentation through photographs. We started with bulky cameras and a niche profession, but through the years the cameras got smaller and the number of people using them increased. Continue reading

When we hear the concept of IMC, it seems like a very simple concept to us. It sounds like a simple concept of communicating with your target audience. But the question is whether this communication is really that simple. In this article we will explore how IMC is integral for building a brand image. Continue reading

A look at Evolution of a few brands and how they stick with the times. (A mini case study). In the Limelight: GoPro and Budweiser Continue reading

Every Organization should be prepared for the inevitable public relations crisis. Yes, it happens to all of us. Hit by a PR crisis, what we need is a quick and carefully crafted response. It comes as a surprise. How you intend to respond, shouldn't be. We need holding statements, role play, crisis alert, trained spokesperson, social media monitoring, and more. Continue reading