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Advertising has come a long way since its birth. Every civilization has had its equivalent of the basic sales message. The earliest known advertisement was, according to James Playsted Wood’s Story of Advertising, a papyrus created by a slave owner who was looking for one of his runaway slaves. While offering a reward for the return of his property, Hapu the Weaver manages to cheekily sneak in a line about his shop, where “the best cloth is woven to your desires''. Continue reading

The year 2020 has changed the entire course of human existence. This formative year of a new age has changed everything that belongs to life and human beings. The business being only a corollary of human existence is hence no exception. Global lockdown and the brand's nestling for business threw the challenge of marketing like never before. Continue reading

It is undebatable that the Covid-19 pandemic brought about major economic slowdown world over. With lockdowns being imposed in many countries, 2020 was a disastrous year for all major industries. Businesses undertake advertising when they have the budget for it. Continue reading

As a centre for creative learning, SACAC understands that each individual comes with a unique set of strengths and challenges. The curriculum is a scrupulously designed mix of theory and practice to help you sharpen your artistic expression while imbibing an impeccable technical and conceptual skill set. Students are exposed to unlimited possibilities, through interaction with industry members, experts and academicians, Continue reading

If "necessity is the mother of invention," coronavirus (COVID-19) compelled many around the world to reconsider our everyday lives from work to school to entertainment. In reaction to travel bans, school closures, and warnings to not meet in large groups and maintain our distance from fellow humans to restrict the spread of the virus, Continue reading