Article

Atul Churmani

Started in the music business as Manager International Music with CBS Gramophone Records & Tapes India Ltd. in 1987. Worked with Magnasound India Ltd, Virgin Records India Pvt. Ltd, Saregama India Ltd. and Onmobile Global Ltd. Handled portfolios across divisions including International Music, Sales, Marketing, A&R, New Media, Publishing and Concerts.

Launched the careers of artistes like Baba Sehgal, Daler Mehndi, Shaan, Colonial Cousins and many more. Credited with being among the best A&R executive in the music industry and one of the prime founders of the Indian pop music business. Has been on the boards of music industry bodies like the Indian Performing Rights Society (IPRS) and Phonographic Performance Ltd (PPL). Currently on the Board of Directors of Phonographic Digital Limited (PDL) and also heads the Music & Sound Sector of the government’s Bureau of Indian Standards (BIS). Conceived collaborations between Sonu Nigam and the City Of Birmingham Symphony Orchestra (CBSO) and Rahat Fateh Ali Khan and the CBSO, both for Saregama India Ltd.