Article

Vishal Sagar

An engineer by qualification and a copywriter by profession, Vishal teaches Creative Writing at SACAC. An alumnus himself, he has spent a decade in the advertising industry with agencies like Saatchi & Saatchi, Bates 141, Cheil and Good Bad Weird. He is currently a Creative Director with Dentsu Webchutney. His work has won him many national and international awards including Cannes Lions, Spikes Asia, Clio, New York Festival, UNDPI, Adfest, Kyoorius, DMAI Echo, Effies, Olive Crown, Lurzers Archive and Goafest. In 2012-2013, he featured on the list of 400 top advertising and marketing professionals in the world.

VISHAL & SACAC:
Contrary to the world, I believe that creativity is not reserved for just a few. It is like water and air – critical for life and absolutely free. I try to help students discover and channelize their creativity. My key focus areas are insights, ideas and innovation.

THE SACAC EXPERIENCE:
SACAC is an important part of my journey. I came to Delhi to study at SACAC and since then I have been associated with it. SACAC has been an enriching experience for me and I have learnt advertising course as well as important life lessons from my teachers, classmates and students. Every time I interact with a batch, I realise that there’s so much more to learn and I hope I am able to give something back too.


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