Course information

Entry requirements

Course Name

Online Certificate Course in
Digital Marketing

Duration

6 Months (Weekend Course)

Eligibility

Graduation and
Working Professionals (Graduation with at least 6 months experience)

Course Highlights

  • Marketing & Digital Marketing Fundamentals
  • Digital Marketing Strategy & Analytics
    (SEM, SEO, Social Media & Display Advertising)
  • Reporting and Measurement
  • Industry Ready with a Practical Approach

Course overview

Admissions open I Batch Starts in March I Contact at 8800444836

The Opportunity

For the past 18 years, SACAC has been providing excellent students to the media and marketing industry. Considering the paradigm shift in the media industry with respect to digital media and the rising need for digital planners & digital marketers, SACAC has decided to launch an online 6-month Digital Marketing Certification Course. SACAC has always and will continue to:

  • Run the courses taught by faculty practicing in the real world
  • A practical approach with special emphasis on skill development
  • Cater to both freshers & professionals looking for a career change

Course Overview

SACAC, by acknowledging the gap between the availability of digital marketers and the rising demand for the same in the industry, has launched an online, 6-month Digital Marketing Certification course.

For brand communications to reach the consumers effectively, the science and principles of media planning are critical. The plans have to be worked based on data ( syndicated and owned) to arrive at the optimal use of budgets.

The course is designed with the aim to:

  • Educate about marketing & digital marketing fundamentals
  • Enable students to formulate digital marketing strategy with the help of case studies & projects
  • Report & Measure the performance of a campaign using industry tools
  • Become job-ready to enter the industry with enriched practical skills from day one

Curriculum

Our curriculum is designed and run by experienced industry professionals with the aim to make our students job-ready. The curriculum includes:

  • Marketing & Digital Marketing Fundamentals
  • Media Scenario with emphasis on Digital Media - Media Evolution & Emerging Trends (NFT, Connected TV, Metaverse, Social Commerce, etc.)
  • Digital Marketing Channels & Metrics
  • Display Marketing along with Programmatic Ad Buying
  • Social Media Marketing
  • SEO & SEM
  • Email Marketing
  • Content Marketing
  • Web Analytics
  • Digital Marketing Tools & Outputs (Like Google Analytics, Google Ads, YT, Meta Ads etc.)
  • Digital Marketing Strategy with Group Case Studies & Projects.
  • Understanding & Preparation of key Digital Marketing Reports & Plans
  • Career Counseling & Job Interview Support

Placement Opportunities

100% placement will be offered to the fresher students who will fulfill the requirement of 75% marks and attendance. This course benefits working professionals looking for upskilling and a career transition into the bright future of digital marketing.

While it is very difficult for us to list down all the alumni achievements, we make a humble effort here to list some of the brands our Alumni have been placed with.

Faculty

Sulina Menon:

Sulina is a seasoned media professional who started working in 1986 and has seen the industry evolve from the analog world to the digital world today. She has worn multiple hats in her career - Agency, Broadcaster, Client, and Publisher. She has worked on most reputed brands in the country while heading organizations as CEO, Managing Partner & Chief Client Officer etc. Her journey in media has been exciting and she continues to advise clients on Integrated solutions for brands in today’s world. She is the course designer & full-time facilitator for a 6-month Digital Marketing Certification Course at SACAC. She has been associated with SACAC since 2004 as faculty for the Advertising & PR Course. Linkedin

Vikrant Singh:

Vikrant has progressive career growth in media since 2004, with rich cross-functional experience in media communications; ranging in Strategic Media Planning, Media Buying, Digital Marketing, harnessing Agency-Client Relationships and Integrated Media Communications. He has diversified experience with cross category exposure in Auto, Telecom, FMCG, Banking, Lubricants, Consumer Durables & Services. His key strengths include Coaching, Mentoring, Collaboration & Communication Skills. Along with Sulina, he is also the course designer & full-time facilitator for a 6-month Digital Marketing Certification Course at SACAC. Linkedin

Guest Faculty:

Industry experts will be invited to share their industry experience of crafting innovative media solutions for recent brand campaigns (TV Media, Digital Media, Print Media, OOH Media etc.)

Admissions & Fee

Course Name Online Certificate Course in Digital Marketing
Duration 6 months
Age Group 20+ years
Batch Starts In March 2023
Registration Fee (Valid for One Year) Rs. 1200
Course Fees Rs. 60000/- + GST
Admission Form Click here to download or Apply Online
Days & Timings Saturdays & Sundays (11 am – 1pm)

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