My Journey So far: It has been rocky and heady both at the same time. I came from a Sales & Marketing background before SACAC and what attracted me most to the Institute were the great examples I could see who had graduated from the batch. I was already working for an Events company and so my smooth progression was towards Advertising and PR. What I did not anticipate was the foray into Digital Marketing as well. The Advertising and PR course at SACAC equipped me with an deeper understanding of Campaigns and PR work. My whole perspective of what PR could be changed post the course. Prior to the course, PR was all about the monetary return of it and the value addition would be measured in context of coverage and how much gain would be made. After experiencing the SACAC course I learnt to look at PR from a consumer, Market Research and Advertising perspective. My time spent at SACAC geared me up to manage a large number and different kind of projects/clients at one point of time. Inspired by SACAC: What I gained at SACAC is not just knowledge, but a deeper inner peace and the ability to call upon my self during times of stress. The advertising and PR industry is so fast-paced and the challenge driven, I have faced many situations in my professional life wherein the spiritual training of my mind helped me cope with the suddenness of situations and the stress that came with it. I was able to deal with many problems creatively.