“All of us who professionally use the media are the shapers of society. We can vulgarise that society. Brutalize it. Or we can help lift it onto a higher level.”
-William Bernbach, American Advertising Legend

At SACAC, we go beyond imparting professional skills and relevant knowledge; we strive towards developing human faculties to make a conscious individual, through an environment that inspires and inculcates values and encourages self-development and self-expression.

We understand that as part of an aggressively dynamic media scene, our students will be tested by intense competition, habitual stress and even occasional ruthlessness. We take seriously our responsibility to prepare them to confront these problems successfully and with consciousness.

We have formalised this preparatory process into a unique module called Insights.

Insights is a structured programme, mandatory for all students of SACAC, aimed towards exploring the inner self and awakening the human consciousness that is within us. It is directed to reach the essential core of a person from where ideas, creativity, drive, and vision emerge. Combined with skills, it leads to developing a complete creative professional.

We have realised, over the years, that imparting technical and theoretical subject skills were not enough to create truly successful members of media. We must also equip our students with the emotional and mental wherewithal to deal with the challenges of working in a highly demanding and challenging environment.

Every part of the Insights programme is based on the conviction that it is the noble, courageous, ethical part of ourselves, which is our true nature, and this is the part we must discover. This course seeps into the entire programme and colours it with an in-depth approach and perspective, so necessary to the life of a media professional.

As part of the Insights programme, students participate in expert led workshops, book readings and reviews, sharing of experiences by practitioners/experts and personal mentoring, among other things.

Insights is an uninhibited and limitless journey that can help you discover your deepest reserves of strength and imagination. Through individual and group activities, you can find empathetic understanding for others around you as well as for your true self.