Each of the courses has different eligibility criteria, application requirements and fees.

We recommend that before applying for any of the courses, you go through the Admission Procedure, Application Form and Tuition Fees sections carefully.

If you wish to know more about our full time professional Diploma and Postgraduate Diploma programmes, please visit Full-time Diploma Courses.

To know about the admission process for our various short term courses, please visit Short-Term Certificate Courses.


The admission process for all Diploma and PG Diploma programmes is as follows:

  • Submit duly filled Application Form with all the relevant documents and applicable fee
  • Appear for Entrance Exam and/or first round of interview
  • Appear for final interview

Note: Shortlisted candidates will be intimated via phone and email


Advertising & PR Course

Personal Statement
How do you see this Advertising & PR Course fulfilling your personal and professional goals? (max: 500 words)

Audio Engineering & Music Production


  1. Describe a facet of your identity, background or story that is essential to who you are. (300-500 words)
  2. Tell us about a time where you challenged your pre-existing worldview. Why? Would you do this again? (300-500 words)
  3. Talk about a personal accomplishment that is unrelated to music, but that means a lot to you. (300-500 words)
  4. Why do you choose to study Audio Engineering & Music Production? What made you choose this course at SACAC?(300-500 words)

Creative Documentary

  1. Statement of Purpose (600 words. Can be written in English or Hindi)
    A film career is often self-made and structured very differently from many other careers. In this context, please write a statement of purpose giving strong reasons for choosing this field, and for wanting to join this particular filmmaking course at SACAC.
  2. Film Idea (to be based in Delhi/ NCR) (400-500 words. Can be written in English or Hindi)
    A student enters the course with an idea around a film that s/he wishes to make, and will be nurtured towards realizing this. However, the proposal is likely to undergo several transformations as the participant goes through a rigorous mentoring and learning process. Therefore, the submissions will not be considered firmed up ideas but rather as serious, fleshed out intentions.
    This submission should have:
    • Logline: A brief idea about the film, in two or three lines.
    • Statement of Intent (300-400 words): State clearly your reasons for wanting to make this film.
    • Status of the film idea: In the event that the film idea has been worked upon to some extent, please state if any of the following have already reached some stage:
      • Research and reconnaissance
      • Footage shot
      • Edited footage if any

    The above does not imply that the development of these stages puts the candidate at an advantage, but is a means to assess the proposed project.

  3. Send copies of any creative work that you might have done (can be photographs, scripts, poetry, plays, lyrics, music and/or short film or any other) in print/CD/DVD/URL along with the form. Additionally, please note that the online links/ URLS need to be emailed to


Personal Statement
Write a personal statement of about 1000 words, which is mature and self- reflective. The statement should take into account your history; creative experiences, if any; influence and aspirations; and personal artistic dreams. In this statement also describe your reasons to pursue a Diploma in Professional Photography and briefly list your photography & imaging skills.

Creative Portfolio
The creative portfolio is a contributing factor for admission to the Diploma in Photography Course. All applicants must submit a creative portfolio that consists of fifteen (15) photographic prints of size 6”x8”. For each photograph, the applicant will provide: (a) A caption (b) Explain the idea or inspiration for making the image (max 100 words per image).


  1. A non-refundable application registration fee of Rs. 2000/- for Advertising & PR Course, Audio Engineering & Music Production and Professional Photography is applicable with each submitted application form. You can pay this amount by cheque or online.
  2. A Fee is applicable with each submitted application form. You can pay this amount by cheque or online
  3. A processing fee of Rs. 10000/- for Creative Documentary Course is applicable with each submitted application form. The detail is as below:
    • Rs. 4,000 is a non-refundable application registration fee deducted by the institute. Rs. 6,000 is the application processing fee (2 rounds of interview)
    • If you receive an offer of admission and accept it, Rs. 6,000 will be adjusted in the course fees
    • If your application is declined, Rs. 6,000 will revert to your bank account within 7 working days
    • If you choose to decline the admission offer, there will be no refund of application processing fee
  4. 1 recent passport size photograph
  5. Self attested photocopy of mark sheets for 10th, 12th and graduation. Admit Card / Examination Ticket, if you are appearing for your final year graduation examination
  6. Updated copy of your resume that should include academic qualifications, work experience (if any), languages known, softwares and extra curricular activities
  7. Course specific write-ups, as specified in ADDITIONAL REQUIREMENTS FOR EACH COURSE
  8. Portfolio/CD/DVD in safe folders/pouches, as specified in ADDITIONAL REQUIREMENTS FOR EACH COURSE
  1. An application form once sold / issued in the name of candidate cannot be returned and/ or transferred
  2. The application form should be complete in all respects.
  3. SACAC reserves the right to call applicants for interview
  4. Fees, once paid, are non- refundable and non- transferrable.
  5. Rights to admission are reserved with SACAC
  6. All disputes are subject to the exclusive jurisdiction of Delhi Courts



Advertising & PR Course (IMC) 12 Months Rs. 2,45,000/-
Audio Engineering & Music Production 14 MonthsRs. 3,79,000/-
Professional Photography Course12 Months Rs. 2,78,000/-
Creative Documentary Course 24 Months Rs. 2,60,000/- (Annually)
  • Applicable GST extra
  • Students need to pay an additional refundable security deposit of Rs. 15,000/- for Audio Engineering & Music Production and Rs. 10,000/- for other courses.
  • In case an amount is deducted from this deposit due to property or equipment damage, the student will be required to reimburse the amount and maintain a Rs. 15000/- deposit for Audio Engineering & Music Production course and Rs. 10,000/- for other courses till the time they graduate.
Payment Structure for Advertising & Public Relations
At the time of admission 1st Installment 40%
After completion of 2 months 2nd Installment 35%
After completion of 4 months 3rd Installment 25%
Payment Structure for other courses
At the time of admission 1st Installment 40%
After completion of 2 months 2nd Installment 30%
After completion of 4 months 3rd Installment 30%
Terms & Conditions
Fees, once paid, are non-refundable and non-transferable.
A fine of Rs. 50/- per day will be charged for the first 30 days, post which the student may be barred from attending classes.
Students who will have to appear for re-examination due to failure to secure mandatory marks, will have to pay Rs. 1000/- as re-examination fee for each paper they have to re-write.
Students failing to clear their dues will not be allowed to appear for the final examinations and participate in diploma projects.
Advertising & Public Relation (IMC) students need to have a laptop.
Audio Engineering & Music Production students need to have a  laptop, pair of professional headphones and HDD of 1 TB (minimum).
Photography students need to have a DSLR Camera, flash and other accessories,  HDD of 1 TB (minimum).
Creative Documentary Course students need to have a Camera, laptop and HDD of 1 TB (minimum) with a USB 3 port.
The courses require the students to go on study tours, film festivals, exhibitions, etc. The students are expected to bear the expenses of necessary transport, lodging and boarding.