Each of the courses has different eligibility criteria, application requirements and fees.

We would suggest that before applying for any of the courses, you go through the Admission Procedure, Application Form and Tuition & Fees sections carefully.

If you wish to know more about our full-time, professional Diploma and Postgraduate Diploma programmes, please visit Full-time Diploma Courses.

To know about the admission process for our various short term courses, please visit Short-Term Certificate Courses Admissions & Fees


The admission process for all Postgraduate Diploma and Diploma programmes is as follows:

  • Submit duly filled Application Form with all the relevant documents.
  • Appear for Entrance Exam and / or Personal Interview
  • Appear for Panel Interview (where relevant)

NOTE: Shortlisted candidates will be intimated via phone and email.


Advertising & Public Relations

Personal Statement
How do you see this advertising & PR course fulfilling your personal and professional goals? (max: 500 words)

Audio Engineering & Music Production


  1. Describe a facet of your identity, background or story that is essential to who you are. (300-500 words)
  2. Tell us about a time where you challenged your pre-existing worldview. Why? Would you do this again? (300-500 words)
  3. Talk about a personal accomplishment that is unrelated to music, but that means a lot to you. (300-500 words)
  4. Why do you choose to study Audio Engineering & Music Production? What made you choose this course at SACAC?(300-500 words)

Creative Documentary


  1. Statement of Purpose (600 words. Can be written in English or Hindi)
    A film career is often self-made and structured very differently from many other careers. In this context, please write a statement of purpose giving strong reasons for choosing this field, and for wanting to join this particular filmmaking course at SACAC.
  2. Film Idea (to be based in Delhi/ NCR) (400-500 words. Can be written in English or Hindi)
    A student enters the course with an idea around a film that s/he wishes to make, and will be nurtured towards realizing this. However, the proposal is likely to undergo several transformations as the participant goes through a rigorous mentoring and learning process. Therefore, the submissions will not be considered firmed up ideas but rather as serious, fleshed out intentions.
    This submission should have:
    • Logline: A brief idea about the film, in two or three lines.
    • Statement of Intent (300-400 words): State clearly your reasons for wanting to make this film.
    • Status of the film idea: In the event that the film idea has been worked upon to some extent, please state if any of the following have already reached some stage:
      • Research and reconnaissance
      • Footage shot
      • Edited footage if any

    The above does not imply that the development of these stages puts the candidate at an advantage, but is a means to assess the proposed project.

  3. Send copies of any creative work that you might have done (can be photographs, scripts, poetry, plays, lyrics, music and/or short film or any other) in print/CD/DVD/URL along with the form. Additionally, please note that the online links/ URLS need to be emailed to [email protected]


Personal Statement
Write a personal statement of about 1000 words, which is mature and self- reflective. The statement should take into account your history; creative experiences, if any; influence and aspirations; and personal artistic dreams. In this statement also describe your reasons to pursue a Diploma in Professional Photography and briefly list your photography & imaging skills.

Creative Portfolio
The creative portfolio is a contributing factor for admission to the Diploma in Photography Course. All applicants must submit a creative portfolio that consists of fifteen (15) photographic prints of size 6”x8”. For each photograph, the applicant will provide: (a) A caption (b) Explain the idea or inspiration for making the image (max 100 words per image).


  1. A processing fee of Rs. 2000/- for Advertising & Public Relations, Audio Engineering & Music Production, Photography Course and Rs. 2200/- for the Creative Documentary Course  is applicable with each submitted application form. You can pay this amount by cheque or online.
  2. Two photographs of size 3cm X 4cm.
  3. Self attested photocopy of mark sheets of 10th, 12th and graduation. Admit Card / Examination Ticket, if you are appearing for your final year graduation examination.
  4. Updated copy of your resume that should include academic qualifications, work experience (if any), languages known, softwares and extra curricular activities.
  5. Course specific write-ups, as specified in ADDITIONAL REQUIREMENTS FOR EACH COURSE.
  6. Portfolio/CD/DVD in safe folders/pouches, as specified in ADDITIONAL REQUIREMENTS FOR EACH COURSE.
  1. An application form once sold / issued in the name of candidate cannot be returned and/ or transferred.
  2. The application form should be complete in all respects.
  3. SACAC reserves the right to call applicants for interview.
  4. Fees, once paid, are non- refundable and non- transferrable.
  5. Rights to admission are reserved with SACAC.
  6. All disputes are subject to the exclusive jurisdiction of Delhi Courts.



Tuition & Fees
Advertising & Public Relations (IMC)12 MonthsRs. 2, 15,000/-
Audio Engineering & Music Production12 MonthsRs. 3, 25,000/-
Photography12 MonthsRs. 2, 78,000/-
Creative Documentary12 MonthsRs. 2, 60,000/-
  • Applicable GST extra
  • Students need to pay an additional refundable caution deposit of Rs. 10,000/-
  • In case an amount is deducted from this deposit due to property or equipment damage, the student will be required to reimburse the amount and maintain a Rs. 10,000/- deposit till the time they graduate.
Payment Structure  for Advertising & Public Relations and Photography
The payment of course fees has been broken into three installments for convenience during the course.
At the time of admission1st Installment40%
After completion of 2 months2nd Installment30%
After completion of 4 months3rd Installment30%
Payment Structure  for Audio Engineering & Music Production
The payment of course fees has been broken into three instalments for convenience during the course.
At the time of admission1st Installment50%
After completion of 2 Months2nd Installment25%
After completion of 4 Months3rd Installment25%
Payment Structure for Creative Documentary
The payment of course fees has been broken into three (anually) installments for convenience during the course.
At the time of admission1st Installment40%
After completion of 3 months2nd Installment30%
After completion of 6 Months3rd Installment30%
Terms & Conditions
Students need to pay an additional refundable caution deposit of Rs. 10,000/-
Fees, once paid, are non-refundable and non-transferable.
A fine of Rs. 50/- per day will be charged for the first 30 days, post which the student may be barred from attending classes.
Students who will have to appear for re-examination due to failure to secure mandatory marks, will have to pay Rs. 1000/- as re-examination fee for each paper they have to re-write.
Students failing to clear their dues will not be allowed to appear for the final examinations and participate in diploma projects.
Advertising & Public Relation (IMC) students need to have a laptop.
Audio Engineering & Music Production students need to have a  laptop, pair of professional headphones and HDD of 1 TB (minimum).
Photography students need to have a DSLR Camera, flash and other accessories,  HDD of 1 TB (minimum).
Creative Documentary Course students need to have a Camera, laptop and HDD of 1 TB (minimum) with a USB 3 port.
The courses require the students to go on study tours, film festivals, exhibitions, etc. The students are expected to bear the expenses of necessary transport, lodging and boarding.