Advertising is never about ads. Never! It’s almost always about a brave idea that told its own story to a bunch of disinterested people, & changed their lives forever. At the SACAC Brand School, we teach you how to crack that Idea & understand how to build brands with rock solid foundations. Our programs nurture creative mavericks & canny business managers in equal measure, bringing forth the individual consciousness & excellence. This is what sets us apart from all the other Creative institutes in India. Our course curriculums spans across the basics & fundamentals, academic / theoretical concepts to the actual / practical implementation of these concepts in solving day-to-day brand management. SACACIANs after the successful completion of learning at the Brand School are ready to take on almost any communication challenges that the industry throws at them head-on. Come, join the tribe. Admissions open for 2026-27.
Post Graduate Program for Advertising & Public Relations
This 12-month intensive program, which also happens to be one of the flagship
programs of this creative institute, was meticulously conceptualized in response to
the critical need for a professional course in creative education that emphasizes
the essential principles of communications, particularly within the realms of
advertising & public relations. It is designed to furnish students with a
comprehensive understanding of the foundational elements of brand & integrated
marketing communications, while simultaneously enhancing their skills to forge
successful careers in advertising, public relations, digital marketing, or in the
establishment of their own entrepreneurial brands. The course is constantly evolving
to accommodate everything trending & new.
Semesters
Months
Credits
Student Showcase
View AllCurriculum
Our course is intense & as one of our alumni placed it well - “There is no time for snoozes or
excuses!” The course curriculum spans across the basics & fundamentals of advertising &
communications | brand management & advertising | advertising design | public relations & their role
in corporate brand imagery | integrated marketing communications | integrated media planning &
buying (offline & online) & importantly ethics & culture in communications, something that is
gaining significant relevance as we move into a highly tech-driven competitive world.
Case-study, experiential learning & learning by doing are a few values in our pedagogy. You get
practical & live projects to work on. A student joining as a designer gets to learn how photography,
videography & foundational framework of brand are all relevant to do a good job as brand designer. A
potential brand strategist learns how all different elements must come together to make the brand
really work. So, while your core specialization might skew to PR or advertising or digital marketing
but having a comprehension of other connected functions & a holistic perspective will give you that
edge over the many others who are passing out of other institutes. You may join us as engineers /
social media or agency executive/ entrepreneurs / sociologists. But you’ll leave us as Brand
Storytellers. Be it joining an agency, a corporate or building your own brand. Are you ready!
Note: This program requires students to have their own laptops
Fields
Creative Communications | Mainline Advertising | Online Advertising | Brand Experiences | Brand Management | Brand Building | Brand Strategy | Brand Marketing | Public Relations | Corporate Brand Comms | Internal Communications | Events | Experiential MARKETING | Media Marketing | Media Planning | Media Operations | Direct Marketing | Digital Marketing | Entrepreneurial Brands
Mentoring
Our faculty at the SACAC Brand School are industry practitioners, boasting over a decade plus of experience in their respective fields, with impressive professional achievements. They offer a comprehensive approach by integrating academic theories with pragmatic case studies drawn from the industry. Engaging in daily, personalized, & in-depth sessions with students, the faculty members provide a nurturing environment for a holistic learning of advertising & its role in a fast-changing world where rules are increasingly being dictated by technology. And thereby equipping students with the kind of creative education design & specialized skills needed to excel in their chosen areas of storytelling.
Careers
Advertising EXECUTIVE | Media EXECUTIVE | Online marketing EXECUTIVE | Digital Media EXECUTIVE | PR EXECUTIVE | PRODUCTION EXECUTIVE | CREATIVE EXECUTIVE | Brand EXECUTIVE | INTEGRATED MARKETING MANAGER | DEVELOPER & OWNER OF OWN BRANDS
Placement
Our alumni have built careers as Social Media Managers, Copywriters, Content Editors, Account
Managers, Creative Heads, Videographers, Graphic Designers, PR Executives, and Entrepreneurs. They
have been recruited by leading agencies and global brands—ranging from Ogilvy, JWT, Google, and IKEA
to Adfactors, MSL Group, Genesis BCW, Publicis Groupe, and more.
Entrance
SACAC Brand School has a structured selection process that is conducted in a combination of both online & on-campus modules. This process intends to gauge the potential fit of the candidate in the creative industry & to identify gaps if any in the current area of choice the candidate within the field of communications. This not only works as a filtration tool but also equip us to plan for individual mentoring of the students in context to their field of choice. It does include the conventional forms, applications etc. but goes beyond to explore the individual's holistic assessment through problem-solving exercises & interactive sessions.
Application Requirements
Apply Now-
1
Application Form
Start by filling this application form with your academic as well as personal info.
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2
Academic Documents
Upload relevant academic documents as listed under the specific course of your preference.
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3
Portfolio
In case you’re a working professional & are looking to upskill, we’d like to understand more.
Upload your current portfolio -
4
Statement of Purpose
- As a person interested in creative / brand communications, what aspect of it excites you the most & why?
- In terms of Portfolio / individual development, what kind of projects do you look forward to work on?
- What edge do you hope to gain after completing this course?
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5
Letters of Recommendation
Do you have anyone from your current workplace / past institute recommending you? If so, it must highlight your personality, attitude, talent & current skillset that makes you fit for this path.
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Commencement
August 2026
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Program Fee
2,50,000 + 18% GST









