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Advertising, Copywriting and PR

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Advertising is never about ads. Never! It’s almost always about a brave idea that told its own story to a bunch of disinterested people, & changed their lives forever. At the SACAC Brand School, we teach you how to crack that Idea & understand how to build brands with rock solid foundations. Our programs nurture creative mavericks & canny business managers in equal measure, bringing forth the individual consciousness & excellence. This is what sets us apart from all the other Creative institutes in India. Our course curriculums spans across the basics & fundamentals, academic / theoretical concepts to the actual / practical implementation of these concepts in solving day-to-day brand management. SACACIANs after the successful completion of learning at the Brand School are ready to take on almost any communication challenges that the industry throws at them head-on. Come, join the tribe. Admissions open for 2026-27.

Post Graduate Program for Advertising & Public Relations

This 12-month intensive program, which also happens to be one of the flagship programs of this creative institute, was meticulously conceptualized in response to the critical need for a professional course in creative education that emphasizes the essential principles of communications, particularly within the realms of advertising & public relations. It is designed to furnish students with a comprehensive understanding of the foundational elements of brand & integrated marketing communications, while simultaneously enhancing their skills to forge successful careers in advertising, public relations, digital marketing, or in the establishment of their own entrepreneurial brands. The course is constantly evolving to accommodate everything trending & new.

Download Course Details
2

Semesters

+1 Sem. Internship
12

Months

Immersive Timeline
40

Credits

Secured Proficiency

Student Showcase

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SACAC
Abhishek Malik

Brand School

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SACAC
Amritanshu Kaul

Brand School

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SACAC
Kamlesh Jangid

Brand School

sacac
SACAC
Komal Kakkar

Brand School

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Curriculum

Our course is intense & as one of our alumni placed it well - “There is no time for snoozes or excuses!” The course curriculum spans across the basics & fundamentals of advertising & communications | brand management & advertising | advertising design | public relations & their role in corporate brand imagery | integrated marketing communications | integrated media planning & buying (offline & online) & importantly ethics & culture in communications, something that is gaining significant relevance as we move into a highly tech-driven competitive world.

Case-study, experiential learning & learning by doing are a few values in our pedagogy. You get practical & live projects to work on. A student joining as a designer gets to learn how photography, videography & foundational framework of brand are all relevant to do a good job as brand designer. A potential brand strategist learns how all different elements must come together to make the brand really work. So, while your core specialization might skew to PR or advertising or digital marketing but having a comprehension of other connected functions & a holistic perspective will give you that edge over the many others who are passing out of other institutes. You may join us as engineers / social media or agency executive/ entrepreneurs / sociologists. But you’ll leave us as Brand Storytellers. Be it joining an agency, a corporate or building your own brand. Are you ready!

Note: This program requires students to have their own laptops

Fields

Creative Communications | Mainline Advertising | Online Advertising | Brand Experiences | Brand Management | Brand Building | Brand Strategy | Brand Marketing | Public Relations | Corporate Brand Comms | Internal Communications | Events | Experiential MARKETING | Media Marketing | Media Planning | Media Operations | Direct Marketing | Digital Marketing | Entrepreneurial Brands

Mentoring

Our faculty at the SACAC Brand School are industry practitioners, boasting over a decade plus of experience in their respective fields, with impressive professional achievements. They offer a comprehensive approach by integrating academic theories with pragmatic case studies drawn from the industry. Engaging in daily, personalized, & in-depth sessions with students, the faculty members provide a nurturing environment for a holistic learning of advertising & its role in a fast-changing world where rules are increasingly being dictated by technology. And thereby equipping students with the kind of creative education design & specialized skills needed to excel in their chosen areas of storytelling.

SACAC

Careers

Advertising EXECUTIVE | Media EXECUTIVE | Online marketing EXECUTIVE | Digital Media EXECUTIVE | PR EXECUTIVE | PRODUCTION EXECUTIVE | CREATIVE EXECUTIVE | Brand EXECUTIVE | INTEGRATED MARKETING MANAGER | DEVELOPER & OWNER OF OWN BRANDS

Placement

Our alumni have built careers as Social Media Managers, Copywriters, Content Editors, Account Managers, Creative Heads, Videographers, Graphic Designers, PR Executives, and Entrepreneurs. They have been recruited by leading agencies and global brands—ranging from Ogilvy, JWT, Google, and IKEA to Adfactors, MSL Group, Genesis BCW, Publicis Groupe, and more.

Entrance

SACAC Brand School has a structured selection process that is conducted in a combination of both online & on-campus modules. This process intends to gauge the potential fit of the candidate in the creative industry & to identify gaps if any in the current area of choice the candidate within the field of communications. This not only works as a filtration tool but also equip us to plan for individual mentoring of the students in context to their field of choice. It does include the conventional forms, applications etc. but goes beyond to explore the individual's holistic assessment through problem-solving exercises & interactive sessions.

Application Requirements

Apply Now
  • 1
    Application Form

    Start by filling this application form with your academic as well as personal info.

  • 2
    Academic Documents

    Upload relevant academic documents as listed under the specific course of your preference.

  • 3
    Portfolio

    In case you’re a working professional & are looking to upskill, we’d like to understand more.
    Upload your current portfolio

  • 4
    Statement of Purpose
    1. As a person interested in creative / brand communications, what aspect of it excites you the most & why?
    2. In terms of Portfolio / individual development, what kind of projects do you look forward to work on?
    3. What edge do you hope to gain after completing this course?
  • 5
    Letters of Recommendation

    Do you have anyone from your current workplace / past institute recommending you? If so, it must highlight your personality, attitude, talent & current skillset that makes you fit for this path.

  • 6
    Commencement

    August 2026

  • 7
    Program Fee

    2,50,000 + 18% GST

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Date : 24–25 May 2025

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