The business of music is a global multi-billion dollar industry with individuals creating music, working at record labels, publishing companies, and distribution companies and as managers, agents, promoters and more. The Music Business Management Certificate Course is specifically designed for those who wish to gain deeper insights into the music industry. This intensive course will give the students an overview of how the industry works, the various job opportunities in it and the knowledge to pursue these jobs. The course is taught by veterans and will provide first hand practical knowledge on how to make a successful career in the music industry either as an artist or as a music industry professional.
The attendees will get detailed knowledge of each specialised work-field that make up the "Music Business" in our country such as – Artist Management and Booking, Record labels and Distribution, Intellectual property, Music Publishing and Marketing and more!
2
Months
Immersive Timeline
10 am - 2 pm
Saturday & Sunday(Online)
Days & Timings
Curriculum
Music Industry Today
This module will discuss the state of the music industry in India and abroad at this current time along with the structure of the music business and the various positions available.
Learn moreArtist Management & Booking
This module will explore the role and importance of an artist manager and how they impact the career of the artist and their brand. It will also elaborate the difference between a manager and an agent, payment structures, business plans and also how to work as a manager and more.
Learn moreRecord Labels & Digital Distribution
This module will discuss the various types of record labels and deals available to an artist. Along with the basics of digital release and distribution.
Learn moreIntellectual Property & Business Affairs
This module will teach the basics of copyright and what it protects, and will provide the students with an understanding of how to both monetize and protect their works from unauthorized exploitation.
Learn moreMusic Publishing
This module will explore the basics of music publishing and role of performance rights organizations:
Learn morePR & Marketing
This module is an overview of key music marketing principles, terms, and practices, which together form the foundation for all music marketing plans. It will also look at the tools and emerging technologies artists can use to generate interest in their music, acquire new fans, and sell their music.
Learn moreLive: Concerts, Festivals & Touring
This module will explore the essential components of a successful show, typical types of industry deals, alternative streams of income and domestic and international touring. The course will provide working musicians, aspiring artist managers, booking agents, publicists, merchandisers, concert promoters and entrepreneurs with a detailed overview of the complete touring and music merchandising process, from start to finish.
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