Anurag Rao

Anurag Rao is a well-known figure in the Indian music industry with a track record of remarkable achievements for over two decades.

In 2019, Rao’s talent Booking and Artist Management company Canvas Talent got acquired by leading global music distribution company - Believe Digital. He worked at Believe in the capacity of Director, A&R and Strategic Partnerships until June 2020.

His latest venture, Chain Reactor music and Media, stands as a cutting-edge, multi-dimensional music/content licensing and marketing agency. Thanks to his enduring relationships with major record labels, music services, collecting societies, and artists, Rao excels in delivering comprehensive music solutions and top tier talent for TV commercials, live entertainment, and brand campaigns.

Beyond his music ventures, Anurag Rao is also known for his commitment to gender equality. He co-founded MARD (Men against Rape and Discrimination), a noteworthy initiative in partnership with actor Farhan Akhtar. This multifaceted professional and advocate continues to make a significant impact in both the music industry and social causes.

Rao’s initial years were spent with MTV in the US and then Asia, where he was appointed as Talent Artist Relations Head. He was pivotal to the inception of MTV Immies, MTV Asia Awards, MTV Style Awards and pioneered multiple internationally acclaimed on-air Intellectual Properties and brokered talent deals with key talent from the Music industry and Bollywood in India. In his career across two decades, Rao has worked with almost every Bollywood Musician and Actor. Some of the names Rao's worked in the Music Biz include Chris Martin, Mark Needham (The Killers), Tomasso Colliva (Grammy winning producer) Amitabh Bachchan, Shah Rukh Khan, Salman Khan, Akshay Kumar, Colonial Cousins (first Indian artist to win the MTV VMA's), A.R. Rahman, PussyCat Dolls, Hoobastank, Alanis Morrissette, Ronan Keating and Baz Luhrmann to name a few.