Our PG Diploma in Advertising and Public Relations, with a strong focus on digital media, is one of SACAC’s flagship programs. As the advertising industry continues to grow leaps and bounds, the program at SACAC never ceases to evolve to accommodate everything trending and new.
Rooted in insights, this diploma in advertising and public relations prepares participants for today’s dynamic, digital world. The program nurtures creative mavericks and canny business managers in equal measure, bringing forth the individual consciousness and excellence that infuses all pedagogy at SACAC. This is what sets this course apart from all the public relations courses in India.
Our faculty plays a critical role in helping participants understand the nuances of advertising and public relations as well as the speed and agility of the digital and mobile medium. Having spent decades in the industry, our faculty members provide a nurturing environment for a holistic learning of advertising and its role in a fast-changing world where rules are increasingly being dictated by technology.
Armed with one of the best PR courses in India, our alumni leave SACAC ready to take communication challenges that the industry throws at them head-on.
Students who join this advertising and public relations course in India, come from different backgrounds. You can be an engineer, or a graduate in mathematics, journalism, English, sociology or any other field.
You might have had experience in the creative space, working with digital agencies, as a social media executive, a copy/content writer or even a graphics designer. SACAC’s integrated marketing course, one of the best in India, offers you an insight into how the advertising world works. You work with faculty members, who are also successful award-winning professionals in their field, hand-in-hand. This makes our PG diploma in public relations and advertising stand out from the similar ones offered in India.
You get practical and live projects to work on. All the faculty members are mentors, highly approachable and easy to work with. Our course is intense and as one of our alumni placed it well - “There is no time for snoozes or excuses!”, but then that is what makes a through professional out of every student who joins the advertising course in India at SACAC.
If you are ready to catapult your career today, apply now!
Students take ownership of placements and put a placement committee in place. Guided by mentors at SACAC, the entire process of placements is transparent and clear. Students take initiative to invite leading companies to the campus and hand-hold the recruitment process. They bag roles in areas of their choice - account management, copywriting, content creation, film-making, creative leadership, digital marketing, social media management.
Note: This programme requires students to have their own laptops
2
Semesters
+1 Sem. Internship
12
Months
Immersive Timeline
40
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Abhishek Malik
Brand School
Amritanshu Kaul
Brand School
Kamlesh Jangid
Brand School
Komal Kakkar
Brand School
Curriculum
Introduction to Communication, Media and Cultural Studies
Learning Outcome: To enhance students’ understanding of varied paradigms operating in the realms of society, politics, culture and media. To broaden students’ worldview by exposing them to multiple critical and alternative perspectives, and thereby enable them to look beyond the ‘commonsensical’ and think out-of-the-box.
- Basic concepts of communication
- Understanding interplay of society, politics, media and culture
- Understanding development communication and social marketing/advertising
- Deconstructing political economy of media through cinema
- Praxis: Analyzing media content through media tracking
Indian Media
Learning Outcome: To introduce the new age news media scene in India, its evolution, present state, ownership patterns, possible impact on news, trends, issues and areas of concerned India Media to develop advertisement and public relation professionals.
- Indian media - history & evolution
- Fake news
- Conventional media – news subject & news channel
- New media
- Big data
- Media management organisation and structure
- Economics and sociology of Indian media
- Media laws and regulations
- Cyber laws – IT Act & copyright patent
- Contemporary issues and concerns
RADICAL TRANSFORMATION LEADERSHIP (RTL) PROGRAMME AND MEDIA: PRINCIPLES AND PRACTICE
The program offers an alternative way of thinking by highlighting fresh perspectives to students and inspires them to tap into their inner-capacity for strategic action to manifest their full potential to generate and lead equitable and sustainable change.
- Introduction to RTL
- knowing self and universal values for ethical actions and results
- Designing Breakthrough Initiatives (BTIs) to make a different values based strategies generate a change in community action
- Leading responsibly and fostering full potential in others
- Integrity, Accountability and Responsibility
- My leadership in action
Marketing Management & Consumer Behaviour
Learning Outcome: The world of marketing is constantly changing, especially in the modern era of social media, automated ad tech and audience analytics. Brands need to stay on top of these changes to successfully reach their audiences, especially as consumers become savvier and more skeptical.
This course aims to equip the student with the skill set and analytical abilities to become successful marketing decision makers.
- Introduction to marketing
- Marketing for digital economy
- Creating customer value and satisfaction
- Scanning the environment
- Marketing oriented strategic planning
- Identifying market segments & targets
- Crafting the brand positioning
- Setting product strategy
- Product life cycle marketing strategy
- Developing pricing strategies
- Designing and managing marketing channels
Analysing The Consumer Behaviour
- Influences on consumer behaviour: the trends and developments with special reference in this millennium.
- Consumer and integrated marketing communication (IMC): PESO Model.
- Consumption and influence of messages and media and developments in the digital age
- The marketing research process
- Define the problem
- Develop research plan
- Collecting information
- Analyze and present findings
Advertising & Brand Management
Learning Outcome: To introduce the students to advertising and marketing communication as concepts, teach the fundamentals of message design and construction of the creative brief as well as understand the impact of marketing communication on brand building in the digital age.
- Understanding advertising
- Advertising agency structure
- Advertising and society
- Brand management
- Introduction to brands
- Managing brands
- Creative and media briefing process
- Integrated media planning & buying (offline & online)
- An overview of Indian media scenario and the changing structure of media practice
- Source of informations/ syndicated research
- Elements of media brief and its importance to media planning
PR Principles and Corporate Communication
Learning Objective: To take the students through the role and scope of PR in management, its various tools, the emerging importance of the discipline in varying areas for facilitating better decision making.
- Understanding PR
- PR process and practice
- Various genres in PR
- Digital PR
- Emerging trends in PR
- Podcast
- Influencers outreach
- Art of storytelling
- Understanding narratives
PR and Corporate Communication Practical
Learning Objective: To take the students through the evolution of corporate communication and its expanded role in organisational and marketing communication. To facilitate a better understanding of the role of CC in positioning an organisation and building its brand equity
Digital Marketing, Advertising and PR
Learning Objective: To take the students through the conceptual framework of digital media and the practice of integrated marketing and strategies employed in marketing, advertising and public relations in a virtual world.
VISUAL COMMUNICATION: PHOTOGRAPHY, GRAPHIC DESIGN AND FILM PRODUCTION – I
Learning Objective: To provide working knowledge of visual communication, especially graphics and relevant software to help students understand their role in both advertising and corporate communication.
Creativity, Campaign Planning & Production Learning Objective: To acquaint students with the creative process and the role of creativity in advertising To enable students to integrate the learning of various courses while conceptualising, planning and producing campaigns
VISUAL COMMUNICATION: PHOTOGRAPHY, GRAPHIC DESIGN AND FILM PRODUCTION – II
Learning Objective: This module on ‘Visual Communication and Photography’ is designed for advertising and creative professionals who will be involved in creative decision-making process for clients. These professionals may be in key positions taking creative calls on the style, aesthetics, nature and content of their publicity campaigns as well as closely working with photographers and film makers on campaigns etc.
RESEARCH METHODOLOGY & APPLICATION
To acquaint students with the fundamentals of research and the role of research in the sphere of media and integrated marketing communication and equip students with the essential tools of research.
INDUSTRY ‘LIVE’ PROJECT
To get the Ad & PR with Digital Marketing students to apply the skills/knowledge they have acquired during the course of the entire program. To work in effective groups where through teamwork they will learn problem-solving to accomplish a group task. To acquire presentation skills through which they will ‘sell’ the work to the client team who have briefed them on the problem for which they have to find a communication solution including the execution of the communication solution.
INTERDISCIPLINARY PROGRAMME: SOCIOLOGY AND GENDER STUDIES
To enhance students’ understanding of their individual and social world by exposing them to the sociological imagination, and, in turn, make them think critically and innovatively. To enhance students’ understanding of the complex phenomenon of gender by exposing them to various streams of critical thoughts relating to gender.
Pedagogy
Case-study, experiential learning and learning by doing are a few values in our Pedagogy.
Why do we want to talk about our pedagogy at all? Because it is important for you to know how we do things and why it helps us stand apart. Most of our subjects are taught with real case-studies. The faculty member is a working professional himself/herself, and that adds tremendous gain to the conversations in our classrooms. Everything can be explained with a real case-study. Classes are not just within the classrooms, learning steps out and This public relations and advertising course in India encourages all students to learn by doing, rather than depending only on classrooms and presentations.
SACAC works on the core of all the students. There is extensive emphasis on developing the creative being of the student. Learning at SACAC is not just about imbibing skills, it is more about being able to think, the Big Idea way! All students are empowered and nurtured with classes and workshops in Professional Photography, Graphics Design and even Sociology. The interactive and creative problem solving is at the heart of all learning.
What is important for SACAC is that every student who graduates step out as a conscious and aware individual in the industry. Every piece of work is meaningful and a baton for change.
Fields
Creative Communications | Mainline Advertising | Online Advertising | Brand Experiences | Brand Management | Brand Building | Brand Strategy | Brand Marketing | Public Relations | Corporate Brand Comms | Internal Communications | Events | Experiential MARKETING | Media Marketing | Media Planning | Media Operations | Direct Marketing | Digital Marketing | Entrepreneurial Brands
Mentoring
Our faculty at the SACAC Brand School are industry practitioners, boasting over a decade plus of experience in their respective fields, with impressive professional achievements. They offer a comprehensive approach by integrating academic theories with pragmatic case studies drawn from the industry. Engaging in daily, personalized, & in-depth sessions with students, the faculty members provide a nurturing environment for a holistic learning of advertising & its role in a fast-changing world where rules are increasingly being dictated by technology. And thereby equipping students with the kind of creative education design & specialized skills needed to excel in their chosen areas of storytelling.
Sudarshan Rodriguez
Environmental Science Specialist and Lead Practitioner Coach, RTL
Sudarshan Rodriguez holds a B.Sc. in Chemistry from Loyola College, Chennai, and a Master’s in Environmental Science from Bishop Heber College, Trichy. He also earned a second Master’s in Environmental [...]
Placement
We know it is important for you and applicants or his parents to understand what are the opportunities after pursuing this course. It is very tough to list down all the alumni achievements, however we make a humble effort. To know more about our former students and their careers, please visit Alumni Achievements.
Our alumni has gone out and worked under all kinds of different roles such as – social media managers, copy writers, content editors, account managers, creative heads, videographers, graphic designers, PR executives and more. It has been our privilege to have had companies such as Digitas, Dentsu Webchutney, RepIndia, FCB Ulka, FML, Genesis, Zostel, BBH Delhi, JWT, Ogilvy, Google, IKEA, Glitch! Group M, Wieden Kennedy, TBWA India, ADK Fortune Communications, Media Mantra, Publicis Groupe, EY, Jajabor Brand Consultancy, Isobar, Innocean Worldwide Communication, Adfactors PR, Genesis BCW, MSL Group and more recruit from our campus over the last few years. There are independent professionals who are bloggers, and even entrepreneurs running their own digital agencies!
The world of advertising, public relations, and digital media is very dynamic. Every year we see new avenues open up for our students going out, and yet, what is predictable is the need that these famous advertising and digital institutions have for our students.
Entrance
SACAC Brand School has a structured selection process that is conducted in a combination of both online & on-campus modules. This process intends to gauge the potential fit of the candidate in the creative industry & to identify gaps if any in the current area of choice the candidate within the field of communications. This not only works as a filtration tool but also equip us to plan for individual mentoring of the students in context to their field of choice. It does include the conventional forms, applications etc. but goes beyond to explore the individual's holistic assessment through problem-solving exercises & interactive sessions.
Eligibility
- Graduates in any discipline, including those awaiting their final year result/equivalent qualifications/working professionals.
- Written and spoken proficiency in English language.
Desired Attributes:
- A creative and innovative bent of mind.
- Interest in contemporary society and events.
- Motivation and persistence to meet one’s goals.
- Ability to work individually, as well as in a team.
Placements
We know it is important for you and applicants or his parents to understand what are the opportunities after pursuing this course. It is very tough to list down all the alumni achievements, however we make a humble effort. To know more about our former students and their careers, please visit Alumni Achievements.
Our alumni has gone out and worked under all kinds of different roles such as – social media managers, copy writers, content editors, account managers, creative heads, videographers, graphic designers, PR executives and more. It has been our privilege to have had companies such as Digitas, Dentsu Webchutney, RepIndia, FCB Ulka, FML, Genesis, Zostel, BBH Delhi, JWT, Ogilvy, Google, IKEA, Glitch! Group M, Wieden Kennedy, TBWA India, ADK Fortune Communications, Media Mantra, Publicis Groupe, EY, Jajabor Brand Consultancy, Isobar, Innocean Worldwide Communication, Adfactors PR, Genesis BCW, MSL Group and more recruit from our campus over the last few years. There are independent professionals who are bloggers, and even entrepreneurs running their own digital agencies!
The world of advertising, public relations, and digital media is very dynamic. Every year we see new avenues open up for our students going out, and yet, what is predictable is the need that these famous advertising and digital institutions have for our students.
Highlights
- Industry mentors conduct workshops with students to hone their application skills by offering ‘live’ case studies and problems.During the course of these workshops, mentors will first teach students using case studies and thereafter brief them on ‘Live Project’ Industry cases which students are then expected to work in groups to apply tools and models to solve and make presentations on. They will be guided by the mentors while working on the solutions.
- Workshop series planned on Account Planning and ‘Awakening the Social Consciousness : Creating CSR Programmes’
- Live Project from the industry culminating in the outstation study tour and industry visit to be followed by project submission and evaluation by Industry panel
- Industry faculty led Guest Lecture series
Admission Process
The admission process for Postgraduate Diploma in Advertising & PR Course is a simple 3-step procedure:
- Submit duly filled Application Form with all the relevant documents and application fee
- Appear for entrance exam and/or first round of interview
- Appear for final interview
Note: Shortlisted candidates will be intimated via phone and email
To access the application form and know more about the application process, please visit the Application Form section.
Application Requirements
Apply Now-
1
Application Form
Start by filling this application form with your academic as well as personal info.
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2
Academic Documents
Upload relevant academic documents as listed under the specific course of your preference.
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3
Portfolio
In case you’re a working professional & are looking to upskill, we’d like to understand more.
Upload your current portfolio -
4
Statement of Purpose
- As a person interested in creative / brand communications, what aspect of it excites you the most & why?
- In terms of Portfolio / individual development, what kind of projects do you look forward to work on?
- What edge do you hope to gain after completing this course?
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5
Letters of Recommendation
Do you have anyone from your current workplace / past institute recommending you? If so, it must highlight your personality, attitude, talent & current skillset that makes you fit for this path.
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Commencement
August 2026
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7
Program Fee
2,50,000 + 18% GST
| Payment Structure | ||
|---|---|---|
| At the time of admission | 1st Installment | 40% |
| After completion of 2 months | 2nd Installment | 35% |
| After completion of 4 months | 3rd Installment | 25% |
Twilight Film Club | Screening of Taak
The Twilight Film Club at SACAC hosted a screening of the award-winning short feature Taak (40 mins) by filmmaker Udit Khurana, curated by Shankhajeet De, on 25 July at Harmony House. The session, moderated by Dr. Priyadarshini Bhattacharyya, brought students, faculty, and film enthusiasts together for dialogue on cinema and culture. Taak follows Shalini, a […]
Date : 25th Jul 2025
Time : 6.00 PM
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TRACE: Alumni Meet 2025
TRACE Alumni Meet 2025 brought together Advertising & PR graduates from the batches of 2015 to 2024, celebrating a decade of creativity and connection. The evening was filled with warmth, laughter, and nostalgia as alumni reunited with peers and mentors, sharing stories of their journeys since SACAC. Faculty members cherished seeing their students thrive as […]
Date : 12th Jul 2025
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Students’ Showcase | Graphic Design Batch 2024–25
SACAC Design School proudly presented the Students’ Showcase by the Graphic Design Batch of 2024–25, marking the culmination of a six-month weekend course. The showcase reflected a transformative journey where creativity met discipline, evolving into compelling visual stories. Beginning with fundamentals of drawing, composition, color, and typography, students advanced to mastering digital tools like Adobe […]
Date : 24–25 May 2025
Time : 11.30 AM - 6.00 PM
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Void of Sound
Void of Sound, SACAC Sound School’s annual student showcase, engages critically with sonic practices while exploring new ways of listening. VOS focused on imagining time travel through sound, with students presenting experimental demos, speculative works, and interdisciplinary explorations. Spread across the SACAC campus from 25–27 April, the exhibition transformed spaces into immersive experiences featuring sound […]
Date : 25–27 Apr 2025
Time : 11.00 AM - 6.00 PM
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