Students who join this Advertising and PR course from different parts of India, come from different backgrounds. You can be an engineer, or a graduate in mathematics, journalism, English, sociology or any other field.

You might have had experience in the creative space, working with digital agencies, as a social media executive, a copy/content writer or even a graphics designer. SACAC’s integrated marketing course, one of the best in India, offers you an insight into how the advertising world works. You work with faculty members, who are also successful award-winning professionals in their field, hand-in-hand. This makes our advertising and public relations courses different from the similar ones offered in India.

You get practical and live projects to work on. All the faculty members are mentors, highly approachable and easy to work with. Our course is intense and as one of our alumni placed it well - “There is no time for snoozes or excuses!”, but then that is what makes a through professional out of every student who joins the advertising course in India at SACAC.

If you are ready to catapult your career today, apply now!

Students take ownership of placements and put a placement committee in place. Guided by mentors at SACAC, the entire process of placements is transparent and clear. Students take initiative to invite leading companies to the campus and hand-hold the recruitment process. They bag roles in areas of their choice - account management, copywriting, content creation, film-making, creative leadership, digital marketing, social media management.

Note: This programme requires students to have their own laptops

Case-study, experiential learning and learning by doing are a few values in our Pedagogy.

Why do we want to talk about our pedagogy at all? Because it is important for you to know how we do things and why it helps us stand apart. Most of our subjects are taught with real case-studies. The faculty member is a working professional himself/herself, and that adds tremendous gain to the conversations in our classrooms. Everything can be explained with a real case-study. Classes are not just within the classrooms, learning steps out and this advertising course in India encourages all students to learn by doing, rather than depending only on classrooms and presentations.

SACAC works on the core of all the students. There is extensive emphasis on developing the creative being of the student. Learning at SACAC is not just about imbibing skills, it is more about being able to think, the Big Idea way! All students are empowered and nurtured with classes and workshops in Professional Photography, Graphics Design and even Sociology. The interactive and creative problem solving is at the heart of all learning.

What is important for SACAC is that every student who graduates step out as a conscious and aware individual in the industry. Every piece of work is meaningful and a baton for change.

Eligibility:

Graduates in any discipline, including those awaiting their final year result/equivalent qualifications/working professionals. Written and spoken proficiency in English language.

Desired Attributes:

A creative and innovative bent of mind. Interest in contemporary society and events. Motivation and persistence to meet one’s goals. Ability to work individually, as well as in a team.

We know it is important for you and applicants or his parents to understand what are the opportunities after pursuing this course. It is very tough to list down all the alumni achievements, however we make a humble effort. To know more about our former students and their careers, please visit Alumni Achievements.

Our alumni has gone out and worked under all kinds of different roles such as – social media managers, copy writers, content editors, account managers, creative heads, videographers, graphic designers, PR executives and more. It has been our privilege to have had companies such as Digitas, Dentsu Webchutney, RepIndia, FCB Ulka, FML, Genesis, Zostel, BBH Delhi, JWT, Ogilvy, Google, IKEA, Glitch! Group M, Wieden Kennedy, TBWA India, ADK Fortune Communications, Media Mantra, Publicis Groupe, EY, Jajabor Brand Consultancy, Isobar, Innocean Worldwide Communication, Adfactors PR, Genesis BCW, MSL Group and more recruit from our campus over the last few years. There are independent professionals who are bloggers, and even entrepreneurs running their own digital agencies!

The world of advertising, PR and digital is very volatile. Every year we see new avenues open up for our students going out, and yet, what is predictable is the need that these famous advertising and digital institutions have for our students.

What does the curriculum of the Postgraduate Diploma in Advertising & PR consist of?

The Postgraduate Diploma course in Advertising & PR covers all aspects of Integrated Marketing Communication, with a thorough understanding of topics covering, but not limited to, Consumer Behaviour, Market Segmentation & Research, Corporate Communication, Public Relations , Media Management & Planning and Brand Management. After covering the basics, a student spends approximately one month delving deeper through specialisation in Communications Management, Public Relations Management, or Copywriting & Content Development. For more details, please visit the Curriculum section.

What kind of faculty teaches the Postgraduate Diploma in Advertising & PR at SACAC?

We firmly believe that consistent and correct guidance are key to a student’s path to excellence and success. We have been fortunate to attract, as our faculty, a diverse group of subject experts. Our faculty members love to enthuse and excite a class with their vast industry experience and knowledge.

Will I have some sort of portfolio at the end of the course to apply for a job?

Since this course has a theory vs. practical weightage of about 60:40, you will have practical assignments throughout the year, that you can add to your resume. Your specialisation period in a subject like Copywriting, PR, Digital Marketing etc. will give you the opportunity to build a specific portfolio in your area of choice.

How does the Advertising & PR course at SACAC compare with the other such courses in other institutes?

We recognise that every course, organisation and location has its own vision and therefore, different advantages and disadvantages. While we would not like to compare ourselves with other institutes. Some of the benefits of pursuing the Advertising & PR course at SACAC are:

• A curriculum that is revised every year to keep it fresh and contemporary, without losing sight of subject fundamentals
• Diverse and experience-rich faculty members
• A 60:40 ratio of theory to practice, giving the course a strong real-world feel
• A teaching system based on mentoring, where our faculty guide each student towards their individual strengths and goals, both personally and professionally
• A systematic academic structure, with a weekly scheduling system for classes and assignments
• A large and beautiful campus in the heart of South Delhi
• Additional extra-curricular activities, designed to build soft skills, like a study tour to Puducherry and the Insights programme

I have a part-time job. Can I continue to work while I pursue this course?

This course in Advertising and PR Course is physically and mentally rigorous and demanding. There is a weekly scheduling of classes and a lot of time is dedicated to practical work. Attempting to work alongside takes away from the depth and diligence this course requires. Therefore, it is not permitted. Moreover, 75% attendance is mandatory to be allowed to appear for exams.

Am I expected to have some equipment or gadgets of my own?

For the Advertising & PR course, students are expected to have their laptops with MS Office, Photoshop and Illustrator. We would also recommend external storage like an external hard drive that can be used to store lessons, assignments and presentations.

What kind of placement can a student of Advertising & PR Course look forward to after the course completion?

Marketing Communications is a fast-changing and demanding industry that rewards innovation and hard work. Much of the success our students have attained are individual accomplishments. However, to help students jumpstart their careers, SACAC tries to place them in internships with reputed advertising and public relations firms. These companies send us requisition for interns. Students are sent to interview for these positions in order of academic performance, up to a maximum of 3 interviews. Some agencies conduct copy tests to choose copywriters. Otherwise, companies use a combination of selection criteria, including academic scores, portfolio and interpersonal skills.

What are some companies that students have gotten placed into?

Students over the years have gotten placements/internships in different kinds of roles such as copy-writing, content creators, film making, account planning, social media managers, Creative partners across different verticals. Advertising agencies, digital agencies, PR agencies, several well-known brands and some start-ups as well. To name a few BBH India, JWT, Digitas, Dentsu Web Chutney, Glitch, Razorpod, Rep India, GBM, MSL, Isobar, Cheil, Magnon and more!

Can I get into events after completing this course?

Since the Postgraduate Course in Advertising & PR gives a comprehensive and deep understanding of media communication, marketing and planning, our students find it quite easy to move into event management careers, which heavily involve the skill set they acquire in the course.

What is the fee for this course?

The tuition fee for the Postgraduate Diploma in Advertising & PR Course is Rs. 2,45,000/-. However, there may be additional costs through the duration of the course. To get a more detailed understanding of expected expenditures, please visit Tuition Fee section.

What is the admission and selection procedure?

Admission to the Advertising & PR course is a four-step process, which can be viewed in detail on the Admissions page. The qualification requirements for the course are also listed here. Broadly speaking, we use the admission process to screen and find students who are not only academically suitable for the field, but can demonstrate maturity and creativity in their thought process and attitude.

Does a University or a government body like the AICTE recognise a SACAC PG Diploma?

Postgraduate Diploma conferred at the completion of the course is not recognised by any university but is well recognised by the industry. The diploma is an acknowledgement of the skills and knowledge that you acquire during the course, in sync with what the industry expects of advertising or public relations professional.

• Industry mentors conduct workshops with students to hone their application skills by offering ‘live’ case studies and problems.During the course of these workshops, mentors will first teach students using case studies and thereafter brief them on ‘Live Project’ Industry cases which students are then expected to work in groups to apply tools and models to solve and make presentations on. They will be guided by the mentors while working on the solutions.
• Workshop series planned on Account Planning and ‘Awakening the Social Consciousness : Creating CSR Programmes’
• Live Project from the industry culminating in the outstation study tour and industry visit to be followed by project submission and evaluation by Industry panel
• Industry faculty led Guest Lecture series

The admission process for Postgraduate Diploma in Advertising & PR Course is a simple 3-step procedure:

• Submit duly filled Application Form with all the relevant documents and application fee
• Appear for entrance exam and/or first round of interview
• Appear for final interview

Note: Shortlisted candidates will be intimated via phone and email
To access the application form and know more about the application process, please visit the Application Form section.