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Advertising, Copywriting and PR

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Advertising is never about ads. Never! It’s almost always about a brave idea that told its own story to a bunch of disinterested people, & changed their lives forever. At the SACAC Brand School, we teach you how to crack that Idea & understand how to build brands with rock solid foundations. Our programs nurture creative mavericks & canny business managers in equal measure, bringing forth the individual consciousness & excellence. This is what sets us apart from all the other Creative institutes in India. Our course curriculums spans across the basics & fundamentals, academic / theoretical concepts to the actual / practical implementation of these concepts in solving day-to-day brand management. SACACIANs after the successful completion of learning at the Brand School are ready to take on almost any communication challenges that the industry throws at them head-on. Come, join the tribe. Admissions open for 2026-27.

PG Program in Brand Management & Creative Communication

Program Objective

In a world where brands are built at the speed of algorithms and destroyed at the speed of outrage, the future belongs to professionals who can think strategically, create compellingly, and execute intelligently with AI.

The PG Program in Brand Management & Creative Communication is designed to develop next-generation brand leaders and creative strategists who combine analytical rigor with imaginative thinking. Integrating brand strategy, digital branding, creative communication, consumer insights, and AI tools, The program equips students with the knowledge, skills, and creative confidence to thrive in the evolving communication industry.

At SACAC, we believe the future of communication lies not only in building successful brands but also in fostering trust, authenticity, integrity, responsibility, and human unity. Alongside strategic, creative, and technological excellence, the program encourages students to create communication that is commercially effective, ethically grounded, socially responsible, and deeply human.

This program prepares students to:

  • Decode consumer behaviour using data, psychology, and AI-powered consumer insight tools
  • Build differentiated brand strategies grounded in business fundamentals, brand positioning, and marketing strategy
  • Design and execute high-impact integrated marketing communication (IMC) campaigns across digital, social, and emerging media platforms
  • Measure campaign performance using, optimize brand growth through performance marketing, and manage brand reputation in real time
  • Create portfolio-ready creative work and boardroom-ready strategic presentations

Structured across a strong foundation semester and two specialized tracks, Brand Management (Strategic & Analytical) and Creative Communication (Imaginative & Expressive), the program integrates left-brain and right-brain capabilities to produce versatile professionals who can both think and create. Students develop expertise in branding, advertising, content strategy, digital marketing, creative strategy, media planning, brand storytelling, and business communication.

2

Semesters

+1 Sem. Internship
12

Months

Immersive Timeline
40

Credits

Secured Proficiency

Student Showcase

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SACAC
Abhishek Malik

Brand School

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SACAC
Amritanshu Kaul

Brand School

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SACAC
Kamlesh Jangid

Brand School

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SACAC
Komal Kakkar

Brand School

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Who Is This Programme For?

Final-Year Undergraduate Students

Build professional skills alongside your degree and graduate with a portfolio that gives you a competitive edge.

  • Recent Graduates
  • Bridge the gap between academic learning and industry expectations through practical, portfolio-driven education.

  • Working Professionals
  • Transition into brand management, marketing, advertising, public relations, digital marketing, or creative communication without pausing your career.

  • Entrepreneurs & Business Owners
  • Develop strategic branding and communication capabilities to grow your business and strengthen your market presence.

Curriculum

  • AI-integrated
  • Students co-create with AI across research, brand strategy, content creation, marketing analytics, media planning, campaign optimization.

  • Practical-first
  • Live campaigns, brand simulations, digital marketing projects, analytics dashboards, and portfolio development replace theory-heavy learning.

  • Industry-aligned
  • Focused on the latest branding, advertising, integrated marketing communication, digital marketing, AI marketing tools, MarTech platforms, workflows, and competencies demanded by employers.

  • Future-ready
  • Covers performance marketing, social media marketing, creator economy, influencer marketing, brand reputation management, immersive media, AI-powered branding, customer experience, and intelligent automation.

By the end of the program, graduates will not just understand brands, they will know how to build, position, grow, measure, protect, and creatively amplify brands in an AI-driven economy using modern brand management, creative communication, digital branding, marketing strategy, and performance marketing practices.

This is not just a communication course.

It is a career-launch platform for tomorrow's Brand Managers, Creative Strategists, Marketing Strategists, Brand Consultants, Communication Specialists, Digital Marketing Professionals, Content Strategists, Advertising Professionals, and Creative Innovators ready to lead brands in the age of AI.

Mentoring

Our faculty at the SACAC Brand School are industry practitioners, boasting over a decade plus of experience in their respective fields, with impressive professional achievements. They offer a comprehensive approach by integrating academic theories with pragmatic case studies drawn from the industry. Engaging in daily, personalized, & in-depth sessions with students, the faculty members provide a nurturing environment for a holistic learning of advertising & its role in a fast-changing world where rules are increasingly being dictated by technology. And thereby equipping students with the kind of creative education design & specialized skills needed to excel in their chosen areas of storytelling.

SACAC

Careers

BRAND MANAGEMENT

Brand Executive | Assistant Brand Manager | Growth Marketing Executive | Performance Marketing Executive | Account Planer| Corporate Communication Executive | Reputation Analyst | CRM / Digital Marketing Executive

CREATIVE MANAGEMENT

Copywriter | Junior Art Director | Creative Executive | Campaign Strategist | Content Strategist | Social Media Manager | PR Executive | Media Relations Executive | Influencer Marketing Executive | Communication Specialist | Branded Content Executive | Script Writer | Creative Producer

Placement

Our alumni have built careers as Social Media Managers, Copywriters, Content Editors, Account Managers, Creative Heads, Videographers, Graphic Designers, PR Executives, and Entrepreneurs. They have been recruited by leading agencies and global brands—ranging from Ogilvy, JWT, Google, and IKEA to Adfactors, MSL Group, Genesis BCW, Publicis Groupe, and more.

Entrance

SACAC Brand School has a structured selection process that is conducted in a combination of both online & on-campus modules. This process intends to gauge the potential fit of the candidate in the creative industry & to identify gaps if any in the current area of choice the candidate within the field of communications. This not only works as a filtration tool but also equip us to plan for individual mentoring of the students in context to their field of choice. It does include the conventional forms, applications etc. but goes beyond to explore the individual's holistic assessment through problem-solving exercises & interactive sessions.

Application Requirements

Apply Now
  • 1
    Application Form

    Start by filling this application form with your academic as well as personal info.

  • 2
    Academic Documents

    Upload relevant academic documents as listed under the specific course of your preference.

  • 3
    Portfolio

    In case you’re a working professional & are looking to upskill, we’d like to understand more.
    Upload your current portfolio

  • 4
    Statement of Purpose
    1. As a person interested in creative / brand communications, what aspect of it excites you the most & why?
    2. In terms of Portfolio / individual development, what kind of projects do you look forward to work on?
    3. What edge do you hope to gain after completing this course?
  • 5
    Commencement

    November 2026

  • 6
    Programme Schedule
    1. Duration : 10 Months + 2-Month Industry Internship
    2. Teaching Hours : 550 Hours
    3. Weekday Classes : 3 evenings per week (90 minutes each) – Online
    4. Weekend Studio : Saturday & Sunday (4 hours each day) – On Campus studio
    5. Learning Mode : Blended (Online + On-Campus)
  • 7
    Programme Fee

    1,70,000 + 18% GST

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The Twilight Film Club at SACAC hosted a screening of the award-winning short feature Taak (40 mins) by filmmaker Udit Khurana, curated by Shankhajeet De, on 25 July at Harmony House. The session, moderated by Dr. Priyadarshini Bhattacharyya, brought students, faculty, and film enthusiasts together for dialogue on cinema and culture. Taak follows Shalini, a […]

Date : 25th Jul 2025

Time : 6.00 PM

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TRACE: Alumni Meet 2025

TRACE Alumni Meet 2025 brought together Advertising & PR graduates from the batches of 2015 to 2024, celebrating a decade of creativity and connection. The evening was filled with warmth, laughter, and nostalgia as alumni reunited with peers and mentors, sharing stories of their journeys since SACAC. Faculty members cherished seeing their students thrive as […]

Date : 12th Jul 2025

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Students’ Showcase | Graphic Design Batch 2024–25

SACAC Design School proudly presented the Students’ Showcase by the Graphic Design Batch of 2024–25, marking the culmination of a six-month weekend course. The showcase reflected a transformative journey where creativity met discipline, evolving into compelling visual stories. Beginning with fundamentals of drawing, composition, color, and typography, students advanced to mastering digital tools like Adobe […]

Date : 24–25 May 2025

Time : 11.30 AM - 6.00 PM

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Void of Sound

Void of Sound, SACAC Sound School’s annual student showcase, engages critically with sonic practices while exploring new ways of listening. VOS focused on imagining time travel through sound, with students presenting experimental demos, speculative works, and interdisciplinary explorations. Spread across the SACAC campus from 25–27 April, the exhibition transformed spaces into immersive experiences featuring sound […]

Date : 25–27 Apr 2025

Time : 11.00 AM - 6.00 PM

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