All Access by Ritnika Nayan: The Music Industry Fellowship (Formerly Music Business Management Certificate Course)
The global music industry is over $30 billion strong, with India rapidly emerging as a key market. As digital platforms grow, so does the need for professionals who understand the business behind music.
Our Music Business Management Certificate Course, now evolved into this fellowship, is designed for aspiring professionals, independent artists, and entrepreneurs looking to work across artist management, publishing, digital distribution, and live events.
Led by Ritnika Nayan (23+ years of experience), and delivered with MGMH Academy, the program covers record labels, touring, IP rights, marketing, and the Indian music ecosystem, along with insights from leading industry experts.
Build your career. Understand the business. Access the right people.
What You'll Learn
Our expert-led program dives deep into the core areas of the music business in India and beyond:
- Artist Management & Live Booking
- Record Labels & Music Distribution
- Music Publishing & Intellectual Property
- Marketing, Branding & Fan Engagement
- Revenue Streams & Monetization Strategies
- Music Festivals & Sponsorships
Learn from Industry Veterans
We bring in industry professionals from labels, management teams, and live agencies to share how things actually work. No theory, no fluff! Just honest, practical insight from people working in the business every day.
“Ritnika and her Music Business students were a lot of fun to talk to. A small and well managed number, the course certainly seems to encourage inquisitive minds.”
“The real-life examples discussed through the course prepares them well for their journeys navigating the music business.”
“This course encourages critical thinking, learning and unlearning methods built over decades, so as to spark curiosity in the learner to rebuild & rethink them.”
Who This Course is For?
- Artists
- Aspiring Music Professionals
- Managers, Promoters, and Entrepreneurs
- Anyone curious about how the music industry really works
Why Choose This Course?
- Work closely with Ritnika Nayan in a hands-on, interactive format.
- Focused on real-world careers, not just theory.
- Meet and learn alongside industry professionals and peers
- Walk away with a certificate on completion and access to a large alumni network.
8
Weeks
2
Months
11am – 2pm
Saturday & Sunday
Days & Timings
Student Showcase
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Aditya Ray
Sound School
Jonty Indra
Sound School
KS Abhishek
Sound School
Larry Ajay Lobo
Sound School
Curriculum
Module 1: The Music Industry Today
Understand the current landscape of the music business, both in India and internationally.
You’ll learn about
- Structure of the music business
- Key roles and career paths
- Industry trends & the digital revolution
- New opportunities in the evolving music economy
Module 2: Artist Management & Booking
Learn how managers shape an artist’s career and brand, and how you can step into that role or work with one effectively.
Topics include:
- The artist as a brand
- Managers vs agents
- Exclusive vs non-exclusive relationships
- When and why to hire a manager
- Building a business plan & setting milestones
- Contracts, payments, and press kits
- Ending a management agreement
Module 3: Record Labels & Digital Distribution
Explore the world of music releases — from record deals to digital platforms.
You’ll cover:
- Major vs independent labels
- Deal types (360, album, single-song)
- Royalties, advances & agreements
- Budgeting for recording projects
- Studio & producer selection
- Mastering and preparing for release
- Streaming, digital stores & distribution platforms (iTunes, Spotify, Amazon, etc.)
Module 4: Intellectual Property & Business Affairs
Protect what you create and understand how to build a sustainable business around it.
What you’ll learn:
- Copyrights, trademarks & patents
- Setting up a business entity
- Business structures & protecting your brand
- Essential tools: email writing, Excel, proposals, resumes
- Financial basics: TDS, GST
Module 5: Music Publishing
Unlock the power of publishing and learn how to earn from your compositions.
Key topics include:
- Introduction to publishing
- Types of publishing revenue
- Mechanical vs sync licenses
- How to get your music placed
- Understanding income streams
- Role of Performance Rights Organizations (PROs)
- How to register your songs
Module 6: PR & Marketing for Music
Build your audience, promote your work, and master the marketing mix.
What’s covered:
- Traditional & digital PR strategies
- Coordinating radio, retail, touring & online promotion
- Writing press releases & contacting media
- Social media, email lists, websites & blogs
- Merchandise, giveaways, brand tie-ups & fan engagement
- Street teams & product development
- Data analytics for music marketing
Module 7: Live – Concerts, Festivals & Touring
Learn how to plan, manage, and profit from live shows and tours — locally and internationally.
Deep-dive topics include:
- Overview of the touring industry
- The business of putting on a show
- Role of promoters, agents & venues
- International touring
- Working at festivals and venues
Final Project: Brand Sponsorship Proposal
Apply what you’ve learned by preparing a comprehensive sponsorship pitch for a music brand. You’ll present your proposal to the class for feedback, simulating a real industry scenario.
Application Requirements
Apply Now-
1
Eligibility
Age: 16+
-
2
Application Form
Begin by filling out the application form with your personal and academic information, and submit it along with a non-refundable application registration fee of Rs 1200.
-
5
Days and Timings
- Saturday & Sunday, 10:00am to 2:00pm.
-
6
Commencement
- September 2026
-
7
Program fee
- INR 35,000 + applicable GST *Limited seats available*
-
7
Scholarship
About Bookachange Music Scholarship:
BookAChange, by BookMyShow Foundation was created with a vision to democratise access to music and the performing arts, for underprivileged individuals & communities, fostering a platform to inspire and cultivate the future trailblazers of the industry. Their goal is to establish a vibrant, culturally diverse community driven by the power of music and performance.
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